
Interacción y Perspectiva. Revista de Trabajo Social Vol. 14 N
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businessmen contribute to the communication of corporate class interests to the public
domain (Marsh, D. and Smith, M., 2000).
E. Voinova noted in her work (Voinova, 2021) that new forms of communication,
especially in the context of the Internet and web networks, cause changes in social
interaction, including the political sphere. This is supported by the indication that new
models of social interaction, including political interaction, are emerging as a result of
the development of the Internet. Differentiation and variability of information flows are
becoming special characteristics of new forms of communication. A variety of information
sources and wide access to it contribute to demassification, i.e., less control over
information flows. This allows more people to express their opinions and engage in
political communication. In addition, the processes of individualization of political
communication are becoming more prominent, as people can choose the information
that meets their interests and views.
These changes in political communication reflect the impact of new technologies
and can have a significant impact on the political sphere. With the help of new forms of
communication, citizens can communicate more, exchange information and express their
views, leading to changes in political debate and the formation of new political models
of interaction.
The rapidly growing development and popularity of blogs, video blogs, podcasts,
streaming, and other forms of interactive communication on the Internet is creating a
new system of global, horizontal communication networks that, for the first time in
history, allow people to communicate with each other without going through the channels
created by the institutions of society for socialized communication (Castells, 2006, p.
13). Communication on the Internet is mass communication because it is distributed
globally and potentially covers the entire planet. But it is also self-directed, as it is often
initiated by individuals and groups. However, this does not mean instant emancipation
for everyone on the Internet. The Internet consists of both an oligopolistic business-
multimedia system that controls an increasingly inclusive hypertext and an explosion of
horizontal networks of autonomous local and global communication. autonomous local
and global communication. Socialized communication is a world of diversified messages
that recombine themselves in electronic hypertext and are processed by the mind
through increasingly autonomous information sources.
The modern concept of smart government is based on a new platform of Smart
Networks. The Smart Networks platform involves the use of communication networks to
manage various types of systems (Voronkova, et al., 2022).
To facilitate the establishment and development of global-local ties in the modern
network society, the state actively encourages the establishment of a comprehensive
process of networking. This process involves regional and local authorities, various non-
governmental organizations and business structures. Governance is no longer limited to
nation-states, but functions within a network of political institutions and private actors.
These actors collectively share sovereignty and adapt to the changing geopolitical
ecosystem (Castells, 2006, p. 16).