Empowering in Creating Shared Value: Fire-Free Village Program

• Indra Ardiyanto, Antar Venus, Agus Rusmana, Iwan Koswara Faculty of Communication Science, Padjadjaran University, Indonesia

Abstract

The focus of this research is to review the Fire Free Village Program (FFVP) as a solution to the problem of forest fires in Riau Province, Indonesia. This study employed an online survey methodology and semi-structured interview. As a result, as many as 64% of respondents consider that most of their current community members clearly understood; the risks and dangers of fire and haze to environmental and community health. The research concludes that education and socialization efforts were highly successful in the communities that engaged.