Facts behind the behavioral intention to use the GO-JEK application

• Romario Simangunsong, Dien Mardhiyah Faculty of Economics and Business, Universitas Airlangga, Indonesia

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) on behavioral intention to use GO-JEK applications using the TAM model. This study uses a quantitative approach. As a result, perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) influence behavioral intention. In conclusion, users with a positive outlook, after trying the GO-JEK application for the first time, will evaluate the use of the application.