Salcedo Herrera , A., Rios-Campos , C., Maldonado Ramírez , Ítalo, Agreda Cerna , H. and Ruiz Camacho , W. 2021. Proposal of marketing strategies to improve coffee consumption. Journal of the University of Zulia . 12, 34 (Aug. 2021), 76-96. DOI:https://doi.org/10.46925//rdluz.34.06.