Intellectual property law in the field of sports: specifics of manifestations and features of legal regulation
Keywords:
WIPO (World Intellectual Property Organization), Intellectual Property, Trademark, Design, Image Rights
Abstract
The article aims to explore the relationships that arise with respect to intellectual property rights in sports. The objectives of the article are to establish points of contact between intellectual property law and sports, as well as a detailed analysis of relevant public relations in terms of intellectual property law and sports law. To achieve the objectives of the article, the authors used a number of scientific methods, among which the main methods are analysis, synthesis and comparative-legal method. The authors of the study concluded that modern sport is developing in close intertwining with intellectual property rights, because only in this way can a sports spectacle be conveyed to a wide range of spectators and consumers in a broad sense. In addition, the range of points of contact between intellectual property and sports law is constantly growing and such can now be called not only patents and trademarks in sports, but also copyright, “image” rights, know-how in sports and the like.
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References
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ANDROSCHUK, Genadii. 2008. “The most powerful brands in the world: status and trends” In: Intellectual Property. Vol. 12, pp. 21-25.
ANDROSCHUK, Genadii. 2011a. “Rating of national brands” In: Intellectual Property. Vol. 9, pp. 29-44.
ANDROSCHUK, Genadii. 2011b. “Weakness of well-known and famous signs (weakening of the recognizability or advertising value of the mark for goods and services): part 1” In: Intellectual property. Vol. 12, pp. 25-31.
BLACKSHAW, Ian. 2020. Understanding Sports Image Rights. In: WIPO. Available online. In: https://www.wipo.int/ip-outreach/en/ipday/2019/ understanding_sports_image_rights.html. Date of consultation: 12/02/2021.
BOLOKAN, Inna; SAMOYLENKO, Georgiy; TKALYCH, Maxym; PANCHENKO, Bogdan; DMYTRIV, Volodymyr. 2021. “Sanctions in Sport: The Relationship Between Legal and Local Regulation” In: Retos. Vol. 42, pp. 662-672.
BRACHMANN, Steve. 2019. Supreme Court Asked to Decide Copyrightable Elements of Iconic Michael Jordan Photograph. In: IPWatchdog. Available online. https://www.ipwatchdog.com/2019/01/07/supreme- court-rentmeester-michael-jordan-photograph/id=104650/. Date of consultation: 12/02/2020.
BUZOVA, Nataliia. 2019. “Sports programs: topical issues of legal protection and protection of rights to them” In: Law. Journal of the Higher School of Economics. Vol. 1, pp. 195-213. Available online. In: https://cyberleninka. ru/article/n/sportivnye-peredachi-aktualnye-voprosy-pravovoy- ohrany-i-zaschity-prav-na-nih. Date of consultation: 26/03/2020.
DOROFEEVA, Anastasiia. 2020. “Specific objects of copyright and related rights in the sports industry” In: New legal bulletin. Vol. 6, No. 20, pp. 50-56. Available online. In: https://moluch.ru/th/9/archive/171/5236/. Date of consultation: 26/03/2020.
ENGLAND AND WALES. 2003. Court of appeal: Decision 423/2003 of April 12., Irvine v. Talksport Ltd. Available online. In: https://www.casemine. com/judgement/uk/5b46f1ec2c94e0775e7ee2e2. Date of consultation: 12/02/2021.
GALKIN, Vadym. 2011. Trademarks and naming in the sports business. Available online. In: http://vadim-galkin.ru/sport-2/sport-business/ trademarks-and-naming-in-the-sports-business/. Date of consultation: 12/02/2021.
GLOBAL INNOVATION POLICY CENTRE. 2020. Leveraging intellectual property in the global sports economy. Available online. In: https:// www.theglobalipcenter.com/wp-content/uploads/2018/06/023441_ GIPC_Sports_Econ_Insides_03.pdf. Date of consultation: 12/02/2021.
KHARYTONOV, Evgen; KHARYTONOVA, Olena; KOSTRUBA, Anatolii; TKALYCH, Maxym; & TOLMACHEVSKA, Yuliia. 2021. “To the Peculiarities of Legal and Non-Legal Regulation of Social Relations in the Field of Sport” In: Retos. Vol. 41, pp. 131-137. Available online. In: https://recyt.fecyt.es/index.php/retos/article/view/84178/62960. Date of consultation: 12/02/2021.
KHARYTONOVA, Olena. 2018. Sports Law. In: Phoenix. Odesa, Ukraine.
KODYNETS, Anatoliy. 2006. “Means of individualization of participants of civil turnover, goods and services in civil law of Ukraine”. Doctoral thesis. Taras Shevchenko National University of Kyiv, Kyiv. Available online. in: http://www.lib.ua-ru.net/diss/cont/129766.html. Date of consultation: 05/06/2020.
KOLOMOIETS, Tetianal; TKALYCH, Maxym; MELNYK, Petro; PANCHENKO, Bogdan; TOLMACHEVSKA, Yuliia. 2021. “Combating Corruption in Sport: Legal Aspect” In: Retos. Vol. 41, pp. 746-755.
KRAVETS, Leonid. 2000. “The Protection and Use of Names and Images in British Trade: A Digest. Patent case” In: Digest of Russian and foreign press. Vol. 7, pp. 14-17.
KULINICH, Оlha. 2016. The right of an individual to his own image: the current state and prospects of development: monograph. In: Legal Literature. Odessa, Ukraine.
KUZNETSOVA, Anna. 2013. Civil-legal protection of the results of creative activity in the field of sports in Russia and foreign countries. Doctoral thesis. Peoples’ Friendship University of Russia, Moscow. Available online. In: https://www.dissercat.com/content/grazhdansko- pravovaya-okhrana-rezultatov-tvorcheskoi-deyatelnosti-v-sfere-sporta- v-rossii-i-/read. Date of consultation: 26/03/2020.
LB.UA. 2018. Czech “Slavia” recommended fans not to walk around Kyiv in club symbols. The colors of the Prague club are similar to the colors of the Moscow “Spartak”. Available online. In: https://ukr.lb.ua/ sport/2018/08/13/404981_cheska_slaviya_rekomenduvala_fanam. html. Date of consultation: 26/03/2020.
LOW, Elaine. 2016. “Why Nike has more Patents than Lockheed, Ford and Pfizer” In: Investor’s Business Daily. Available online. In: https://www. investors.com/news/a-nike-apple-watch-an-under-armour-baseball- line-patents-hold-secrets/. Date of consultation: 26/03/2020.
LUKASCHUK, Vitalii. 2010. “Sport as a kind of show business” In: Bulletin of Kharkiv National University Karazina. Vol. 889, pp. 129–132. Available online. In: http://ekhnuir.univer.kharkov.ua/ bitstream/123456789/4987/2/Lukawuk.pdf. Date of consultation: 26/03/2020.
NIELSEN. 2016. Catch it Live: Sports Viewing Scores a Programming Goal. Available online. In: https://www.nielsen.com/us/en/insights/ article/2016/catch-it-live-sports-viewing-scores-a-programming-goal/. Date of consultation: 26/03/2020.
PIHURETS, Olena. 2005. Protection of the right to a trademark (civil law aspect) Doctoral thesis. National University of Internal Affairs. Kharkiv, Ukraine.
RAMOS, Andy; LÓPEZ, Laura; RODRÍGUEZ, Anxo; MENG, Tim; ABRAMS, Stan. 2013. “The Legal Status of Video Games” In: WIPO. Available online. https://www.wipo.int/edocs/pubdocs/en/wipo_report_cr_ vg.pdf. Date of consultation: 26/03/2020.
RASSOMAKHINA, Оlha. 2008. Legal regulation of the use of trademarks in economic turnover. Ukraine. Doctoral thesis. Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine.
ROMANADZE, Luisa. 2008. Protection of trademark rights in private international law. Doctoral thesis. National University “Odesa Law Academy”, Odesa. Available online. In: http://hdl.handle. net/11300/803. Date of consultation: 26/03/2020.
SADOVNYK, Alla. 2015. On himself – an embroidered shirt, for sale - “false” adidas. Evening Rivne. Available online. In: https://rivnepost.rv.ua/ news/na-sebe-vishivanku-naprodazh-liviyadidas. Date of consultation: 26/03/2020.
SANDVINE. 2017. 2017 Global Internet Phenomena Spotlight: Subscription Television Piracy. Available online. In: https://www.sandvine.com/ hubfs/downloads/archive/2017-global-internet-phenomena-spotlight- subscription-television-piracy.pdf. Date of consultation: 26/03/2020.
SHARMA, Seemantani. 2017. “Copyright Protection over Sports Broadcasts: A Global Perspective” In: Abu Sports Group. Available online. In: http://www.abu.org.my/images/articles/Legal/articles/Copyright%20 Protection%20Over%20Sports%20Broadcasts.pdf. Date of consultation: 26/03/2020
SPORTS.RU. 2019. Kawhi is suing Nike. His personal logo was taken away from him. Available online. In: https://www.sports.ru/tribuna/blogs/ bankshot/2471881.html. Date of consultation: 12/22/2020.
STATE ENTERPRISE “UKRAINIAN INSTITUTE OF INTELLECTUAL PROPERTY”. 2019. Ukrainian sports and intellectual property. To the International Day of IP. Available online. In: https://ukrpatent.org/ uk/news/main/ip-sport-ukraine-2019-18042019. Date of consultation: 12/22/2020.
SUBOTA, Nataliia; NECHIPORENKO, Andrii. 2006. “Copyright in a photographic work: problematic aspects of judicial protection” In: Intellectual Property, Vol. 3, pp. 11-14.
TKALYCH, Maxym; DAVYDOVA, Iryna; TOLMACHEVSKA, Yuliia. 2020. “Current State and Prospects of Development of the Sports System of Ukraine: Legal Aspects (Estado actual y perspectivas de desarrollo del sistema deportivo de Ucrania: aspectos legales)” In: Retos, Vol. 38, pp. 385-389, Available online. https://recyt.fecyt.es/index.php/retos/ article/view/76997. Date of consultation: 12/22/2020.
UKRAINE. 2003. Law 435-IV/2003, of January 16, Civil Code of Ukraine. Available online. In: https://zakon.rada.gov.ua/laws/show/435- 15#Text. Consultation date: 11/02/2021.
VASILIEV, Ivan; SHAMONAEV, Oleg. 2012. “How the business of selling the names of sports arenas works” In: Forbs. Available online. In: https:// www.forbes.ru/sobytiya-opinion/sport/95043-kak-ustroen-biznes-po- prodazhe-nazvanii-sportivnyh-aren. Consultation date: 11/02/2021.
VOSTRIKOVA, Elena; POLUKHINA, Ruzanna. 2017. “Image rights of athletes in Russia as an institution of private law” In: Center Bereg. Available online. https://center-bereg.ru/b509.html. Consultation date: 11/02/2021
WIPO. 2020. World Intellectual Property Day 2019 – Reach for Gold: IP and Sports. Available online. In: https://www.wipo.int/ip-outreach/en/ ipday/2019/dg_message.html. Date of consultation: 14/11/2020.
Published
2021-07-15
How to Cite
Kharytonov, E., Kharytonova, O., Tkalych, M., Bolokan, I., Samilo, H., & Tolmachevska, Y. (2021). Intellectual property law in the field of sports: specifics of manifestations and features of legal regulation. Political Questions, 39(69), 530-546. https://doi.org/10.46398/cuestpol.3969.33
Section
Derecho Público
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