Narratives vs Ideology: new Dimensions of the Formation of National Unity in Ukraine

Narrativas versus ideología: nuevas dimensiones de la formación de la unidad nacional en Ucrania

DOI: https://doi.org/10.46398/cuestpol.4074.19
Keywords: ideology of the state, narrative, consolidation of society, ideological management, strategic management

Abstract

The aim of the article is to justify innovative approaches for ensuring the self-sufficiency of the social system and the integrity of society. The article is based on the interdisciplinary approach and such general and special scientific methods: analysis, synthesis, functional, axiological, comparative, generalization, system analysis, modelling. It has been concluded that a narrative approach has to be used to ensure the consolidation of the nation and the establishment of consensus between institutionally different subjects of public administration. The types of narratives have been singled out: meta-narrative, strategic narrative, narrative, counter-narrative; and the structure of the narrative has been offered: process from the object’s position, from the subject’s position and as a synthetic narrative. The authors have substantiated strategic communications as technologies of narrative dissemination and have developed their concept. The authors of the article have proved that strategic communications ensure the synchronization of narratives and their coordination with the national idea and government actions in the process of information and communication activities of the state.

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Author Biographies

Tetiana Syvak, State University of Telecommunications, Kyiv, Ukraine.

Doctor of Science of Public Administration, Docent, Professor of the Department Public Management and Administration, State University of Telecommunications, Kyiv, Ukraine.

Olena Rachynska, National Agency on Corruption Prevention, Kyiv, Ukraine.

Candidate of Sciences in Public Administration, Ph.D. in Public Administration, Leading Specialist of the Department of Political Corruption Prevention, National Agency on Corruption Prevention, Kyiv, Ukraine.

Viktoriia Popova, State Tax Service of Ukraine, Kyiv, Ukraine.

Deputy Head of the Division of Methodology of Resource Payments, Rent and Local Taxes and Fees from Legal Entities of the Unit of Administration of Resource Payments, Rent and Local Taxes and Fees from Legal Entities, Tax Administration Department, State Tax Service of Ukraine, Kyiv, Ukraine.

Viktoriia Koltun, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Doctor of Science of Public Administration, Professor, Head of the Department of Regional Policy, Educational and Scientific Institute of Public Administration and Public Service, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Nataliia Grynchuk, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.

Candidate of Science in Economy, Ph.D. in Economy, Docent, Associate Professor of the Department of Regional Policy, Educational and Scientific Institute of Public Administration and Public Service, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.


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Published
2022-10-11
How to Cite
Syvak, T., Rachynska, O., Popova, V., Koltun, V., & Grynchuk, N. (2022). Narratives vs Ideology: new Dimensions of the Formation of National Unity in Ukraine: Narrativas versus ideología: nuevas dimensiones de la formación de la unidad nacional en Ucrania. Political Questions, 40(74), 363-382. https://doi.org/10.46398/cuestpol.4074.19
Issue
Vol. 40 No. 74 (2022): Cuestiones Políticas
Section
Derecho Público

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