The moderating role of technology awareness in the behavioural intention

• Haslinda Hassan, Raja Haslinda Raja Mohd Ali, Hafizah Mohamad Hsbollah Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia, Malaysia

Abstract

This study aims to examine the moderating role of technology awareness in the students’ behavioural intention to use accounting software. The model of this study was developed based on the technology acceptance model (TAM) and the theory of planned behaviour (TPB). Data were gathered via survey questionnaires established using instruments from prior studies to adequately reflect the underlying theoretical factors identified. We present the initial finding of the pilot study from the surveys distributed to 32 accounting students at Universiti Utara Malaysia. The results showed that the Cronbach alpha coefficient values suggested that all constructs had good internal consistency.