Linguistic ecology and its features in media: TV channel examples

• Aisha Zhumagulova, Gulbarshyn Syzdykova, Gulgaisha Sagidolda, Kuanyshbek Kenzhalin, Saltanat Shokabayeva L.N. Gumilyov Eurasian National University, Аstana, Republic of Kazakhstan

Abstract

The paper considers linguistic ecology and its features in media. It identifies the linguistic and societal issues using examples from Kazakh television. Linguistic ecology may be monitored in the Kazakh-language programs. As a result, media transfers ideological, emotional and even ultimate hopes of the audience. The paper gives some examples. The authors analyze the data and conclude that negative information, negative evaluation words prevail in the media.