Linguacultural types of personalities: leader, authority

• Gulnara Abdiyeva, Gibadat Orynkhanova, Damina Shaibakova Abai Kazakh national pedagogical university, Almaty, the Republic of Kazakhstan
• Yessenkul Uisinbayeva, Marina Mukhanova Korkyt Ata Kyzylorda State University, Kyzylorda, the Republic of Kazakhstan

Abstract

This article presents the results of one stage of modeling linguocultural type's leader and authority, which differ in social- status specificity in the modern linguoculture. Their conceptual, figurative and evaluation characteristics based on dictionaries and NCRL (National Corpus of the Russian Language) and associative experiment were described. As a result, linguocultural concept differs from other units by its mental nature. The mentality is perceived as a controlled collection of images and perceptions. We can conclude that the leader is an influential, serious man who knows what he wants from life.