Retrato metafísico de Melitópol en el círculo simbólico "Miel - Leche - Agua" (el problema de los recursos simbólicos en las actividades turísticas)

• Roman Oleksenko Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhizhya, Ukraine. http://orcid.org/0000-0002-2171-514X
• Yevheni Bortnykov Zaporizhizhya National University, Zaporizhizhya, Ukraine. http://orcid.org/0000-0002-9602-0019
• Eduard Kryvolapov Zaporizhizhya National University, Zaporizhizhya, Ukraine http://orcid.org/0000-0002-1211-7869
• Vlada Bilohur Bogdan Khmelnitsky Melitopol State Pedagogical University, Zaporizhizhya, Ukraine. https://orcid.org/0000-0003-1053-2716
• Eduard Kliuienko Volodymyr Vynnychenko Central Ukrainian State Pedagogical University, Kropyvnytskyi, Ukraine. https://orcid.org/0000-0002-9412-2281
• Liudmyla Radchenko National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine. https://orcid.org/0000-0001-5459-8448

DOI: https://doi.org/10.46925//rdluz.40.11

Palabras clave: Retrato metafísico, palimpsesto, mito espacial, simbolismo, lugar cultural, filosofía del turismo, turismo, recurso turístico simbólico, leyenda turística

Resumen

El propósito del estudio propuesto es crear un boceto de retrato metafísico de Melitópol en el círculo simbólico "miel - leche - agua" en el contexto del problema de atracción de recursos simbólicos en el turismo. De manera intensa y siguiendo el fortalecimiento del fenómeno del homo viator en el mundo global, las investigaciones en el ámbito turístico y la filosofía del turismo prestan cada vez más atención al "recurso interno", incluyendo en este concepto, además de lo natural y cultural- histórico, también el recurso simbólico. El trabajo utiliza métodos tales como dialécticos y metafísicos, el principio de exhaustividad de la investigación, el método lógico general y otros métodos de investigación científica. La leyenda turística como dirección aplicada puede convertirse en un eficaz mecanismo de marketing, gracias al cual es posible, utilizando una variedad de recursos y herramientas simbólicas, crear perspectivas humanitarias y sociales de desarrollo, coordinadas e identificadas a través del análisis de estructuras mitológicas y corazas conceptuales para el desarrollo armónico y efectivo de estos territorios. En este aspecto, el turismo como una de las ramas de la cultura de masas producirá flujos turísticos dirigidos a marcas territoriales previamente elaboradas.

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