Marketing Research of Personnel Motivation and Pharmacy Chains

Elizaveta Aleksandrovna WINTER; Tatiana Mikhailovna LITVINOVA; Dmitrii Vladimirovich BABASKIN; Sofia Aleksandrovna LOSEVA

Elizaveta Aleksandrovna WINTER Sechenov First Moscow State Medical University, 8-2 Trubetskaya St., Moscow, 119991, Russian Federation
Tatiana Mikhailovna LITVINOVA Sechenov First Moscow State Medical University, Russian Federation
Dmitrii Vladimirovich BABASKIN Sechenov First Moscow State Medical University, Russian Federation
Sofia Aleksandrovna LOSEVA Sechenov First Moscow State Medical University, Russian Federation

Palabras clave: Pharmacy, pharmacy chain, motivation system. /Farmacia, cadena de farmacias, sistema de motivación.

Resumen

ABSTRACT

The purpose of the study is to analyze the motivation of pharmacy and pharmacy chain employees to identify problem areas and develop instructions to improve the business management system. As a result of the study, motivation was found to be one of the main conditions for the effective work of a pharmaceutical organization, while the most important components of the employee motivation system are positive external factors such as financial motivation. Based on the results of the study, recommendations have been developed to improve the construction of the motivation system.

RESUMEN

El propósito del estudio es analizar la motivación de los empleados de farmacias y cadenas de farmacias para identificar áreas problemáticas y desarrollar instrucciones mejorando el sistema de gestión empresarial. Como resultado del estudio, se descubrió que la motivación es una de las principales condiciones para el trabajo eficaz de una organización farmacéutica, mientras que los componentes más importantes del sistema de motivación para los empleados son factores externos positivos como la Motivación financiera. Con base en los resultados del estudio, se han desarrollado recomendaciones para mejorar la construcción del sistema de motivación.

Biografía del autor/a

Elizaveta Aleksandrovna WINTER, Sechenov First Moscow State Medical University, 8-2 Trubetskaya St., Moscow, 119991, Russian Federation

Sechenov First Moscow State Medical University. Assistant, Department of Pharmacy, Institute of Pharmacy named after A.P. Nelyubin, Federal State Autonomous Educational Institution of Higher Education, First Moscow State Medical University named after I.M. Sechenov. Ministry of Health of the Russian Federation (Sechenovskiy University). Scientific interests: in the field of marketing research, personnel motivation. The author launches his article “Marketing analysis of the activities of medical representatives on information support of advanced medicines," which was published in the journal Q1.

Tatiana Mikhailovna LITVINOVA, Sechenov First Moscow State Medical University, Russian Federation

Sechenov First Moscow State Medical University. Vice-Rector for Academic Affairs, Head of Department. Scientific interests: personnel management, marketing research.

Dmitrii Vladimirovich BABASKIN, Sechenov First Moscow State Medical University, Russian Federation

Sechenov First Moscow State Medical University, Department of Pharmacy. Professor, Doctor of Science, Associate Professor in the Department of Marketing and Commodity Science in Health Care. He was awarded the N.I. Pirogov Medal. The author of 104 scientific works, including monographs, university collections, teaching aids, regulatory documents. Scientific results, scientific discoveries: author of 2 officially registered patents, including a method for producing a phytopreparation for the treatment of osteoarthritis and a method for the rehabilitation of patients with osteoarthrosis.

Sofia Aleksandrovna LOSEVA, Sechenov First Moscow State Medical University, Russian Federation

Student of Sechenov First Moscow State Medical University. Scientific interests: personnel management, marketing research.

Citas

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