Effect of Sports Lottery Consumers on Sports Attitude and Behavior

  • YANG CHIN-CHENG Chaoyang University of Technology. Taiwan
  • YANG JEN-JEN Chaoyang University of Technology. Taiwan
  • CHING-TE LIN General Education Center, Chaoyang University of Technology, Taichung, Taiwan / Department of Business Administration, National Yunlin University of Science and Technology, Yunlin County, Taiwan
  • WU PEI-HAN Chaoyang University of Technology. Taiwan

Resumen

El propósito de este estudio es explorar el efecto de los comportamientos de observación de deportes de los consumidores de loterías deportivas sobre las actitudes y los comportamientos en ese campo. Utilizando la escala de comportamiento de observación de deportes autoeditada, además de la escala de actitud deportiva y la escala de comportamiento deportivo como herramientas de investigación. Mientras mejoran las actitudes deportivas, también aumentarán sus comportamientos de participación. Los boletos de lotería deportiva pueden aumentar los impuestos del gobierno y promover el desarrollo en esa área; también pueden promover a los consumidores de lotería deportiva para mejorar sus propias actitudes y comportamientos deportivos después de ver juegos deportivos, y luego lograr la popularización de personas enteras que practican deportes.

Citas

AHMAD, I., & AHMAD, S. (2018). “Multiple Skills and Medium Enterprises’ Performance in Punjab Pakistan: A Pilot Study”. Journal of Social Sciences Research, 7(4), 44-49.

AHMAD, I., & AHMAD, S. (2019). “The Mediation Effect of Strategic Planning on The Relationship Between Business Skills and Firm’s Performance: Evidence from Medium Enterprises in Punjab, Pakistan”. Opcion, 35(24), 746-778.

AHMAD, I., SAHAR. (2019). “Waste Management Analysis From Economic Environment Sustainability Perspective”. International Journal Of Scientific & Technology Research 8(12), 1540-1543.

ALCAZAR, J, GUADALUPE-GRAU, A, GARCÍA-GARCÍA, FJ & ALEGRE, LM (2018). “Skeletal Muscle Power Measurement in Older People: A Systematic Review of Testing Protocols and Adverse Events”. The Journals of Gerontology: Series A, 73 (7), pp.914–924, https://doi.org/10.1093/gerona/glx216.

CHANG, CM, CHIU, ST, CHEN, WS (2010). “The Effect of the Sport Spectator Involvements on Motivation of Purchasing Sport Lotteries for College Students”. Tamsui Oxford Journal of Sports Knowledge, 7(5), pp.1-13.

CHEN, JC & CHUNG, CC (2009). “Research on the Relationship between Leisure Sports Attitude and Leisure Sports Participation Behavior”. Yun Ke Da Ti Yu, 11(4), pp.81-90.

CHIN (1998). “The partial least squares approach to structural equation modeling”. Modern methods for business research, 295(2), pp.295-336.

CHOLEWA, JM, NEWMIRE, DE & ZANCHI, NE (2019). “Carbohydrate restriction: Friend or foe of resistance-based exercise performance?” Nutrition, 60(12), pp.136–146.

DENG, CY & CHEN, QW (2006). “On the Issuance of Sports Lottery Tickets”. Sports Research Review, 82(10), pp.116-122.

GAU, LS (2009). “Sports Lottery Consumption and Sports Spectatorship”. Leisure & Exercise, 8(5), pp.29-36.

HAIR, JF, BLACK, WC, BABIN, JB, ANDERSON, RE (2010). Multivariate Data Analysis (Global edition). Englewood Cliffs, NJ: Prentice Hall.

LIN, CT, SHEN, CC, MAO, TS & YANG, CC (2019). “Empirical Investigation of Sports Management, Behavior Growth and Usage of Sports APP: New Learning Perspective”. Polish Journal of Management Studies, 19(1), pp.225-234.

LIU, DY & HSIEH, TL (2007). “Research on the Key Influencing Factors of People's Purchase of Public Welfare Lottery”. Public Finance Review, 39(3), pp.105-121.

LIU, DY, LIN, HM & LAN, JJ (2002). “A study on the consumer behavior of the demand for lottery”. Chia-Nan Annual Bulletin, 28(12), pp.217-230.

MARTINEZ, DB (2017). “Consideration for Power and Capacity in Volleyball Vertical Jump Performance”. Strength and Conditioning Journal.

RAMÍREZ MOLINA, R., ESPINDOLA, C., RUÍZ, G & HUGUETH, A (2019). “Gestión del Talento Humano: Análisis desde el Enfoque Estratégico”. Información Tecnológica, 30(6), pp. 167-176.

RAMÍREZ MOLINA, R., LAY, N & SUKIER, H (2020). “Gerencia Estratégica para la Gestión de Personas del sector minero de Venezuela, Colombia y Chile”. Información Tecnológica, 31(1), pp. 133-140.

VENKATESH, JY, THONG, L & XIN XU (2012). “MIS Quarterly”, 36(1), pp.157-178.

WETZELS, M, ODEKERKEN-SCHRÖDER, G & VAN OPPEN, C (2009). Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration.

YANG, CC, LEE, BZ & YANG, ST (2015). “A Research of Sports Lottery Purchasing Motivation, Sport Spectate and Sports Participant Behavior”. 3rd ICHLST Proceedings of the International Conference on Hospitality, Leisure, Sports, and Tourism, pp.373-385.

YANG, CC, LIU, LW, LIN, YS, LIN, CT & CHANG, YN (2020). “The Impact on Sports Internet Celebrity’s Video Watching Behavior to Sports Attitudes and Sports Behaviors”. Talent Development & Excellence, 12(3s), pp.1731-1741.

YANG, CC, TANG, KY, SIA, WY & CHANG, JH (2019). “Exploring the Relationship of Sports APPs User’s Motivation, Goal Orientation and Exercise Involvement among College Students in Taiwan”. 3rd International Conference on Education and Multimedia Technology, pp.150-155.

YANG, CC, TSENG, YC, LIN, CT & CHANG, YN (2018). “The Research on the Influence of Sports Internet Celebrity’s On-line videos and Articles For Youths Sports Attitude and Sports Behavior”. 2nd International Conference on Education and E-Learning, pp.187-190.

YANG, HC, NI, YL & SHIH, CP (2013). “The Effect of Sports Movies on Audience Experience and Exercise Attitude-A Case Study of University Students in the Taipei Area”. Journal of Taiwan Society for Sport Management, 13(2), pp.111-134.

YULANDA, N & SEPDANIUS, E (2019). “Contribution of Explosive Power of Arm Muscles And Flexibility to Smash Ability of PB”. Semen Padang Athletes. Jurnal Stamina, 2(2), pp.40-49. https://doi.org/10.24036/jst.v2i2.173.
Publicado
2020-11-10
Cómo citar
CHIN-CHENG , Y., JEN-JEN , Y., CHING-TE, L., & PEI-HAN , W. (2020). Effect of Sports Lottery Consumers on Sports Attitude and Behavior. Utopía Y Praxis Latinoamericana, 25(1), 297-304. Recuperado a partir de https://mail.produccioncientificaluz.org/index.php/utopia/article/view/40197