Clasterization tendences of Ukraine's tourism sphere and way out of the COVID-19 pandemic crisis

Keywords: cluster, tourism sector, COVID-19, investment, tourism cluster, tourism potential

Abstract

The article considers the clustering trends in ukraine's tourism sector, aimed at a further rise of the tourism industry, overcoming its negative effects of the COVID-19 pandemic and achieving sustainable development. The need to create tourism clusters and other topics on the organization of tourism with state executive authorities as well as professional tourism associations on attracting investment and providing institutional and consulting assistance to small tourism enterprises is being investigated. The foreign experience was analyzed, as well as the distribution of tourist groups in Ukraine by tourist types in the period 2019-2020. Method: analysis and synthesis, systematization of materials, historical and logical, comparative, systemic and structural, which allowed to study the trends in the tourism industry. Conclusions. The grouping of the sphere of tourism in Ukraine must be developed under the close attention of the government, state and local authorities, public figures, civil society, companies, because it requires not only the containment of the pandemic, but also the development of forms of tourism competitiveness, investment in this industry, the provision of jobs for workers dismissed during the pandemic,  the use of the most advanced innovative technologies for the development of creative tourism industries, which will help to get the industry out of the crisis.

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Author Biographies

Nina Rybalchenko, Dmytro Motornyi Tavria State Agrotechnological University

Professor of Dmytro Motornyi Tavria State Agrotechnological University, Melitopol, Ukraine.

Stanislav Bilohur, Alfred Nobel University, Dnipro, Ukraine.

Professor of Alfred Nobel University, Dnipro, Ukraine.

Roman Oleksenko, Dmytro Motornyi Tavria State Agrotechnological University

Professor of Dmytro Motornyi Tavria State Agrotechnological University, Melitopol, Ukraine.

Valentyna Voronkova, Zaporizhzhia National University, Ukraine

Professor of Zaporizhzhia National University, Ukraine

Iryna Verkhovod, Bohdan Khmelnitsky Melitopol State Pedagogical University

Professor of Bohdan Khmelnitsky Melitopol State Pedagogical University

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Published
2021-08-30
How to Cite
Rybalchenko, N., Bilohur, S., Oleksenko, R., Voronkova, V., & Verkhovod, I. (2021). Clasterization tendences of Ukraine’s tourism sphere and way out of the COVID-19 pandemic crisis. Journal of the University of Zulia , 12(34), 60-75. https://doi.org/10.46925//rdluz.34.05