Corporate Entrepreneurship e innovación: un enlace de dos vías

  • Gloria Naranjo-Africano
  • Oscar Naranjo Del Giudice
  • Mario Giraldo
  • Roxani Keewong Zapata
Palabras clave: emprendimiento corporativo, emprendimiento innovador, ventajas competitivas.

Resumen

En el contexto actual las empresas deben desarrollar estrategias para promover su competitividad y adaptarse a los nuevos desarrollos tecnológicos y al entorno empresarial. Por lo que el desarrollo de capacidades para cambiar, mejorar y crear nuevo valor es cada vez más importante. Particularmente capacidades para emprender e innovar. La posición tomada en este documento es que hay una característica común entre todas las empresas que podría describirse razonablemente como empresarial, esta característica común es la presencia de la innovación. El objetivo principal de este trabajo es determinar un vínculo bidireccional entre el emprendimiento corporativo y la innovación y así identificar como ambos aspectos pueden conducir el uno hacia el otro y favorecer la generación de ventajas competitivas en las empresas. Este trabajo se llevó a cabo desde un enfoque ecléctico, donde la metodología utilizada para alcanzar este objetivo fue una revisión sistemática de la literatura. Finalmente, las contribuciones del trabajo fueron: (I) un análisis cronológico de la evolución del concepto de emprendimiento corporativo; (II) un diagrama analítico del emprendimiento corporativo y sus determinantes, el cual posee un componente pragmático para las empresas, que constituye un punto de referencia para incorporar esta estrategia en la gestión empresarial; (III) identificación de condiciones para vincular el emprendimiento corporativo y la gestión de la innovación como procesos directamente correlacionados y (IV) reflexión sobre el desarrollo estratégico de ventajas competitivas en la empresa a partir de la innovación y emprendimiento.

Biografía del autor/a

Gloria Naranjo-Africano
Ingeniera Industrial, Magister en Ingeniería Industrial, Candidata a Doctor en Administración. Profesora de Planta del Programa de Ingeniería Industrial. Universidad Simón Bolívar, Barranquilla, Colombia. E-mail: gnaranjo@unisimonbolivar.edu.co. ORCID:https://orcid.org/0000-0001-9610-1604
Oscar Naranjo Del Giudice
Profesional en Negocios Internacionales, Master en Marketing Digital y Comercio Electronico, Doctorante en Sociedad y Cultura Caribe, Universidad Simón Bolivar (Correo: oscar.naranjo@unisimon.edu.co). Docente Institución Universitaria CEIPA. Barranquilla, Colombia. E-mail: oscar.naranjo@ceipa.edu.co. ORCID: https://orcid.org/0000-0001-6850-385X
Mario Giraldo
Administrador de Empresas, Especialista en Psicología Económica y del Consumo, Master en Marketing, Doctor en Administración. Universidad del Norte, Profesor Asociado, Departamento de Mercadeo y Negocios Internacionales, Escuela de Negocios, Barranquilla, Colombia. E-mail: mgiraldo@uninorte.edu.co. ORCID: https://orcid.org/0000-0002-9328-6962
Roxani Keewong Zapata
Ingeniera Industrial, Magister en Informática, Candidata a Doctora en Ingeniería Industrial, Coordinadora del Programa de Maestría en Ingeniería Industrial, Docente Principal de la Facultad de Ingeniería Industrial de la Universidad Nacional de Piura. Piura, Perú. Investigadora de la Red Iberoamericana de Innovación y Transferencia Tecnológica en fabricantes de Muebles (RITMMA). E-mail: rkeewongz@unp.edu.pe. ORCID: https://orcid.org/0000-0002-9534-8063

Citas

Antoncic y Prodan (2007). Intrapreneurship: A comparative structural equation modeling study. Industrial Management & Data Systems, 107(3), 309-325. https://url2.cl/6Aaw2

Bhardwaj, B.R., Sushil and Momaya, K. (2007). Corporate entrepreneurship model: a source of competitiveness. Indian Management Review: Indian Institute of Management Bangalore Journal, 19(2), 131-45.

Block, Z. and Ornati, O.A. (1987). “Compensating corporate venture managers”. Journal Business Venturing, 2, 41-51.

Bojica, A. y Fuentes-Fuentes, M. (2012). Knowledge Acquisition and Corporate Entrepreneurship: Insights from Spanish SMEs in the ICT Sector. Journal of World Business, 47(3). https://url2.cl/aWI2n

Brazeal, D.V. (1993). “Organizing for internally developed corporate ventures”. Journal Business Venturing, 8, 75-90.

Bruyat, C. and Julien, P.A. (2001). Defining the field of research in entrepreneurship. Journal of Business Venturing, 16(2), 165-80.

Burgelman. R. A. (1983). Corporate entrepreneurship and strategic tnanagement: Insights from a process siudy. Management Science, 29. 1349-1364.

Christensen, C. M. & Raynor, M. (2003). The innovator’s solution: creating and sustainingsuccessful growth. Harvard Business School Press.

Corbett, A., Covin, J., O’Connor, G. y Tucci, C. (2013). Corporate Entrepreneurship: State-of-the-Art Research and a Future Research Agenda. Journal of Product Innovation Management, 30(5). https://url2.cl/PdGqa

Covin, J. G., & Slevin, D. P. (1991). A conceptual model of entrepreneurship as firm behavior. Entrepre- neurship Theory and Practice, 76(1), 7-25.

Covin, J. G., and D. P. Slevin. (2002). The entrepreneurial imperatives of strategic leadership. In Strategic entrepreneurship: Creating a new mindset, ed. M. A. Hitt, R. D. Ireland, S. M. Camp, and D. L. Sexton 309–27. Oxford: Blackwell Publishers.

Covin, J.G. and Miles, M.P. (1999). “Corporate entrepreneurship and the pursuit of competitive advantage”. Entrepreneurship: Theory & Practice, 23(3), 47-63.

Dess, G, G., Lumpkin. G. T.. & Covin. J. G. (1997). Entrepreneurial strategy making and firm performance: Tests of contingency and configurational models. Strategic Management Journal, 18(9), 677-695.

Drucker, P. (1985). Innovation and entrepreneurship. Harper & Row.

Echols, A.E. and Neck, C.P. (1998). The impact of behaviours and structure on corporate entrepreneurial success. Journal of Managerial Psychology, 13( 1/2), 38-46.

Floyd, S.W. and Lane, P.J. (2000). Strategizing throughout the organization: managing role conflict in strategic renewal. Academy of Management Review, 25, 154-77.

Gautam, V., and Verma. V. (1997). Corporate Entrepreneurship: Changing Perspectives. Journal of Entrepreneurship, 6, 233.

Gertz, D. y Baptista, J. (1996). Best practices: Situation management. The Journal of Business Strategy, Cambridge, 17(2), 13.https://url2.cl/bSfX9

wGuth, W.D. and Ginsberg, A. (1990). Guest editors’ introduction: corporate entrepreneurship”, Strategic Management Journal, Vol. 11, pp. 5-15.

Heany, D.F. (1983), “Degrees of product innovation. Journal of Business Strategy, 3(4), 3-14.

Herbig, P., Golden, E.J. and Dunphy, A. (1994). The relationship of structure to entrepreneurial and innovative success. Marketing Intelligence & Planning, 12(9), 37-48.

Herruzo-Gómez, E., Hernández-Sánchez, B., Cardella, G. y Sánchez-García, J. (2019). Emprendimiento e innovación: oportunidades para todos. Universidad de Córdoba, España. https://www.gemconsortium.org/images/media/2019-libro-emprendimiento-e-innovacion-1582231052.pdf

Hill, C.W.L. y Rothaermel, F.T. (2003). The performance of incumbent firms in the face of radical technological innovation. Academy of Management Review 28, 257–274

Hisrich, R.D. and Peters, M.P. (1986). Establishing a new business venture unit within a firm. Journal of Business Venturing, 1, 307-22.

Hitt, M.A., Ireland, R.D., Camp, S.M. and Sexton, D.L. (2001). Strategic entrepreneurship: entrepreneurial strategies for wealth creation. Strategic Management Journal, 22, 479-91.

Hornsby, J.S., Kuratko, D.F. and Zahra, S.A. (2002). Middle managers’ perception of the internal environment for corporate entrepreneurship: assessing a measurement scale. Journal of Business Venturing, 17, 253-73.

Ireland, D., Covin, J. y Kuratko, D. (2008). Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship: Theory and Practice 33(1), 19- 46.

Ireland, R. D., & Webb, J. (2007). A cross-disciplinary exploration of entrepreneurship research. Journal of Management, 33(6), 891–927

Ireland, R. D., Kuratko, D. F., & Morris, M. H. (2006). A health audit for corporate entrepreneurship: Innovation at all levels: Part I. Journal of Business Strategy, 27(2), 10–17

Ireland, R.D., Hitt, M.A. and Vaidyanath, D. (2002). Strategic alliances as a pathway to competitive success. Journal of Management, 28, 413-46.

Jennings. D. & Lumpkin, J. (1989). Functionally modeling corporate entrepreneurship: An empirical integralive analysis. Journal of Management. 15, 485-502.

Johnson, R. B., & Christensen, L. B. (2004). Educational Research: Quantitative, Qualitative, and Mixed Approaches. Boston, MA: Allyn and Bacon. http://dx.doi.org/10.3102/0013189X033007014

Kanter, R. M. (2000). A culture of innovation. Executive Excellence, 17(8), 10–11.

Kelley, D., Peters, L. y O’Connor, G. (2009). Intra-organizational networking for innovation-based corporate entrepreneurship. Journal of Business Venturing, 24(3), 221-235.

Kemelgor, B.H. (2002). A comparative analysis of corporate entrepreneurial orientation between selected firms in the Netherlands and the United States. Entrepreneurship & Regional Development, 14(1), 67-87.

Knox, S. (2002). The boardroom agenda: developing the innovative organization. Corporate Governance, 2(1), 27-39.

Kuratko, D. F., Ireland, R. D., Covin, J. G., & Hornsby, J. S. (2005). A model of middle-level managers’ entrepreneurial behavior. Entrepreneurship: Theory & Practice, 29(6), 699–716.

Kuratko, D., (2007). Corporate entrepreneurship. Foundations and Trends in Entrepreneurship. Cambridge, MA

Lau, C.-M., & Ngo, H.-Y. (2004). The HR system, organizational culture, and product innovation. International Business Review, 13(6), 685–703.

Lerner, M., Azulay, I. y Tishler, A. (2009). The Role of Compensation Methods in Corporate Entrepreneurship. International Studies of Management and Organization, 39(3), 53-81.

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation eonstruct and linking it to performance. Academy of Management Review, 2(1), 135-172.

McFadzean, E., O’Loughlin, A. y Shaw, E. (2005). Corporate Entrepreneurship and Innovation Part 1: The Missing Link.

Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29, 770-791.

Morris, M.H. and Kuratko, D.F. (2002). Corporate Entrepreneurship. Harcourt College Publishers.

Narayanan, V., Yang, Y. y Zahra, S. (2009). Corporate venturing and value creation: a review and proposed framework. Research Policy, forthcoming.

Pinchot, G. (1986). Intrapreneuring. Why you don’t have to leave the corporation to become an entrepreneur. Perennial Library.

Rigtering, C. y Weitzel. (2013). Work Context and Employee Behaviour as Antecedents for Intrapreneurship. International Entrepreneurship and Management Journal, 9(3). 10.2139/ssrn.2212060

Sathe, D. (1989). Evaluation of teaching mechanics. https://doi.org/10.1002/tea.3660260609

Schumpeter, J. A. (1934). The theory of economic development. Brunswick, NJ: Transaction Publishers.

Shane, S. and Venkataraman, S. (2000). The Promise of Entrepreneurship as a Field of Research. The Academy of Management Review, 25(1), 217-226

Sharma, P., & Chrisman, J. J. (1999). Toward a reconciliation of the definitional issues in the field of corporate entrepreneurship. Entrepreneurship Theory & Practice, 23(3), 11–27

Shaw, E., O’Loughlin, A. y McFadzean, E. (2005). Corporate entrepreneurship andinnovation part 2: a role- andprocess-based approach. European Journal of Innovation Management, 8(4), 393-408. https://url2.cl/nBjbz

Stevenson, H. H., & Gumpert, D. (1985). The heart of entrepreneurship. Harvard Business Review, S5(2), 85-95.

Stopford, J. and Baden-Fuller, C.F. (1994). Creating corporate entrepreneurship. Strategic Management Journal, 15(7), 521–536

Thornberry, N. (2001). Corporate entrepreneurship: antidote or oxymoron. European Management Journal, 19(5), 526–533.

Toledano, N., Urbano, D. y Bernadich, M. (2010). Networks and Corporate Entrepreneurship: A Comparative Case Study on Family Business in Catalonia. Journal of Organizational Change Management, 23(4).

Ucbasaran, D., Westhead, P. y Wright, M. (2001). The Focus of Entrepreneurial Research: Contextual and Process. Entrepreneurship Theory and Practice, 25(4). https://www.researchgate.net/publication/30053143_The_Focus_of_Entrepreneurial_Research_Contextual_and_Process_Issues

Urbano, D. y Turró, A. (2013).Conditioning factors for corporate entrepreneurship: an in (ex) ternal approach. International entrepreneurship and management journal, 379-396.

van der Panne, G., van der Beers, C., & Kleinknecht, A. (2003). Success and failure of innovation: A lit- erature review. International Journal of Innovation Management, 7(3), 309–338

Wakkee, I., Elfring, T. y Monaghan, S. (2008). Creating entrepreneurial employees in traditional service sectors: The role of coaching and self-efficacy. International Entrepreneurship and Management Journal, 6(1), 1-21.

Zahra, S. A. (1995). Corporate entrepreneurship and financial performance: The ca.se of management le- veraged buyouts. Journal of Business Venturing, W(3), 225-247.

Zahra, S. A., Ireland, R. D., Gutierrez, I., & Hitt, M. A. (2000). Privatization and entrepreneurial transforma- tion: Emerging issues and a future research agenda. Academy of Management Review, 25(3), 509–524

Zahra, S.A. (1991). Predictors and Financial Outcomes of Corporate Entrepreneurship: An Explorative Study. Journal of Business Venturing, (6), 259–285.

Zahra, S.A. y Hayton, J.C., (2004). Technological entrepreneurship: key themes and emerging research directions. In: Corbetta, G., Huse, M., Ravasi, D. (Eds.), Crossroads of Entrepreneurshi.

Zahra. S. A. (1996). Governance, ownership, and corporate entrepreneurship: The moderating impact of industry technological opportunities. Academy of Management Journal, 39(6), 1713-1735.

Zhao, S. (2011). The Digital Self: Through the Looking Glass of Telecopresent Others. https://doi.org/10.1525/si.2005.28.3.387

Publicado
2020-08-09
Cómo citar
Naranjo-Africano, G., Naranjo Del Giudice, O., Giraldo, M., & Keewong Zapata, R. (2020). Corporate Entrepreneurship e innovación: un enlace de dos vías. Revista Venezolana De Gerencia, 25(3), 524-544. https://doi.org/10.37960/rvg.v25i3.33387
Sección
Bienestar organizacional: Innovación, Educación y Calidad en América Latina

Artículos más leídos del mismo autor/a