Innovación y Diseño: cómo transformar organizaciones y prosperar en mercados competitivos
Palabras clave:
pensamiento de diseño, innovación, cultura organizacional, ventajas competitivas
Resumen
El objetivo del presente artículo es analizar la estructura del modelo de innovación impulsado por procesos de diseño y como este puede promover transformaciones estratégicas en las firmas, que les permitan mantenerse competitivas en el mercado y responder de manera más efectiva a los desafíos que este impone. La investigación es de tipo descriptiva y ha seguido un proceso sistémico de revisión de literatura en bases de datos especializadas para identificar fuentes de información pertinentes. Se encontró que el Pensamiento de Diseño a través del impulso de prácticas metodológicas, restructuración de procesos, y fomento al intercambio de información y aprendizaje continuo puede transformar la cultura de una organización, permitiendo el surgimiento de nuevos métodos de trabajo que agilicen la identificación e interpretación de necesidades y problemas al igual que la formulación de acciones de respuesta. Se concluye que el modelo de innovación planteado puede tener un papel estratégico en las organizaciones en la medida en que también existan estructuras internas de apoyo.
Citas
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Fierro, F. A., Benavides, D., & Andrade, J. M. (2020). Cambio organizacional: una visión teórica de su evolución conceptual. Revista Venezolana de Gerencia (RVG), 25(4), 131–147.
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Kong, E., & Thomson, S. B. (2009). An intellectual capital perspective of human resource strategies and practices. Knowledge Management Research & Practice, 7(4), 356–364.
Lawson, B. (2006). How designers think: The design process demystified. Routledge.
Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy & Leadership, 42(2), 40–45. https://doi.org/10.1108/SL-01-2014-0004
Liedtka, J. (2018). Why design thinking works. Harvard Business Review, 96(5), 72–79.
Liedtka, J., & Ogilvie, T. (2011). Designing for growth: A design thinking tool kit for managers. Columbia University Press.
Liker, J. K. (2004). Toyota way: 14 management principles from the world’s greatest manufacturer. McGraw-Hill.
Make Sense & Schoolab (2020, 22 de Mayo). Webinar a Cause - Design Thinking & Lean Startup 101. https://events.makesense.org/en/e/webinar-design-thinking-and-lean-startup-101-5eb4e8aedf5c97058d6f17fc
Marín, H. (2004). La gerencia del cambio en contextos de globalización The Management of Change in the Context of Globalization. Revista de Ciencias Sociales (RCS), X(1), 9–27.
Marr, B., & Roos, G. (2005). A strategy perspective on intellectual capital. In Perspectives on intelectual capital: Multi-disciplinary insights into management, measurement, and reporting (pp. 28–52). Amsterdam: Elsevier Butterworth-Heinemann.
Martin, R. L. (2009). The design of business : why design thinking is the next competitive advantage. Harvard Business Press.
Michlewski, K. (2008). Uncovering Design Attitude: Inside the Culture of Designers. Organization Studies, 29(3), 373–392. https://doi.org/10.1177/0170840607088019
Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship Theory and Practice, 35(5), 873–894.
Mintzberg, H. (1989). Mintzberg on management: Inside our strange world of organizations. Simon and Schuster.
Naranjo‐Valencia, J. C., Jiménez‐Jiménez, D., & Sanz‐Valle, R. (2011). Innovation or imitation? The role of organizational culture. Management Decision, 49(1), 55–72. https://doi.org/10.1108/00251741111094437
Organisation for Economic Cooperation and Development. (2015). The innovation imperative in the public sector: Setting an agenda for action. OECD Publishing.
Perks, H., Cooper, R., & Jones, C. (2005). Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy. The Journal of Product Innovation Management, 22(2), 111–127. https://doi.org/10.1111/j.0737-6782.2005.00109.x
Porter, M. (2007). La ventaja competitiva de las naciones. Harvard Business Review, 85(11), 69–95.
Price, R., & Wrigley, C. (2016). Design and a Deep Customer Insight Approach to Innovation. Journal of International Consumer Marketing, 28(2), 92–105. https://doi.org/10.1080/08961530.2015.1092405
Rauth, I., Carlgren, L., & Elmquist, M. (2014). Making It Happen: Legitimizing Design Thinking in Large Organizations. Design Management Journal, 9(1), 47–60. https://doi.org/10.1111/dmj.12015
Rizzo, F., Deserti, A., & Cobanli, O. (2017). Introducing Design Thinking in Social Innovation and in the Public Sector: A design based learning framework. European Public & Social Innovation Review (EPSIR), 2(1).
Rosenberg, N., Chauvet, M.-C., & Kleinman, J. (2016). Leading for a Corporate Culture of Design Thinking: Achieve cultural transformation-and breakthrough results-by embedding design thinking into your company’s DNA. Insigniam Quarterly, 61–75. Recuperado de https://quarterly.insigniam.com/corporate-culture/leading-for-a-corporate-culture-of-design-thinking/
Sahni, N., Lanzerotti, L., Bliss, A., & Pike, D. (2017). Is Your Nonprofit Built for Sustained Innovation? Six useful starting points for nonprofits that want to build their capacity to continuously innovate. https://ssir.org/articles/entry/is_your_nonprofit_built_for_sustained_innovation#
Sanchez, R. (2006). Integrating Design into Strategic Management Processes. Design Management Review, 17(4), 10–17. https://doi.org/10.1111/j.1948-7169.2006.tb00057.x
Sanders, E. B. N. (2002). From user-centered to participatory design approaches. In J. Frascara (Ed.), Design and the social sciences: Making connections. Taylor & Francis Books Limited.
Sathe, V. (1985). Culture and related corporate realities: Text, cases, and readings on organizational entry, establishment, and change. Richard D Irwin.
Schein, E. H. (1969). Process consultation: its role in organization development. Reading, Mass. : Addison-Wesley Pub. Co.
Schein, E. H. (2017). Organizational culture and leadership (5th Edition). Hoboken, New Jersey : Wiley.
Schein, E. H., & Schein, P. A. (2019). The corporate culture survival guide. San Francisco: John Wiley & Sons.
Schneider, B., & Barbera, K. M. (2014). Introduction: The Oxford handbook of organizational climate and culture. In B. Schneider & K. M. Barbera (Eds.), The Oxford handbook of organizational climate and culture. (pp. 3–20). https://doi.org/10.1093/oxfordhb/9780199860715.013.0001
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Publicado
2021-04-28
Cómo citar
Montenegro Orozco, J. C. (2021). Innovación y Diseño: cómo transformar organizaciones y prosperar en mercados competitivos. Revista Venezolana De Gerencia, 26(94), 708-724. https://doi.org/10.52080/rvgv26n94.15
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