Orientación emprendedora, responsabilidad social y desempeño empresarial en sector hotelero transfronterizo
Palabras clave:
orientación emprendedora, responsabilidad social empresarial, hoteles, desempeño
Resumen
El sector hotelero contribuye a una sociedad sustentable y, a su vez, implementa prácticas emprendedoras para satisfacer al cliente y generar beneficios económicos. El objetivo del presente artículo es analizar hoteles de categoría tres estrellas y superior en los estados de la frontera entre México y los Estados Unidos. Para esto, se diseñó y aplicó una encuesta en escala Likert, y se utilizó el método de ecuaciones estructurales por mínimos cuadrados parciales. Los resultados indican que tanto la orientación emprendedora como la responsabilidad social mejoran el desempeño de los hoteles en ambos lados de la frontera. Se concluye que los hoteles implementan prácticas emprendedoras y de responsabilidad social para mejorar su posición financiera y de mercado porque están conscientes de los buenos resultados que se obtienen. Asimismo, es posible mantener un equilibrio entre los intereses económicos y los intereses sociales y ambientales.
Citas
Abbas, J. (2020). Impact of total quality management on corporate green performance through the mediating role of corporate social responsibility. Journal of Cleaner Production, 242, 1-12, https://doi.org/10.1016/j.jclepro.2019.118458
Adomako, S. y Nguyen, N. P. (2020). Interfirm collaboration and corporate social responsibility expenditure in turbulent environments: The moderating role of entrepreneurial orientation. Corporate Social Responsibility and Environmental Management, 27(6), 2668-2678, https://doi.org/10.1002/csr.1991
American Hotel y Lodging Association-AHLA. (2020). The U.S. Hotel Industry: Driving Growth, Jobs & The Economy https://www.ahla.com/sites/default/files/Driving%20Growth%2C%20Jobs%20and%20the%20Economy.pdf
Balan, P. y Lindsay, N. J. (2010). Innovation capability, entrepreneurial orientation and performance in Australian hotels: An empirical study. Gold Coast, Australia: Cooperative Research Centre for Sustainable Tourism.
Bom-Camargo, Y. I. (2021). Hacia la responsabilidad social como estrategia de sostenibilidad en la gestión empresarial. Revista De Ciencias Sociales, 27(2), 130-146. https://doi.org/10.31876/rcs.v27i2.35903
Carmines, E. y Zeller, R. (1979). Reliability and validity assessment. N. 07-017, Sage University Paper Series on Quantitative Applications the Social Sciences. Sage.
Carroll, A. B., (1979). A Three-Dimensional Conceptual Model of Corporate Social Performance. Academy of Management Review, 4(1), 497-505. https://doi.org/10.2307/257850
Chin, W. W., Marcolin, B.L., y Newsted, P.R. (2003). A partial least squares latent variable modeling approach for measuring interaction Effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/ adoption study. Inf. Syst. Res., 14(2), 189–217. https://doi.org/10.1287/isre.14.2.189.16018
Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Lawrence Erlbaum.
Consejo Empresarial Mundial para el Desarrollo Sostenible. (1999). Corporate social responsibility: Meeting changing expectations. Geneva: World Business Council for Sustainable Development.
Covin, J. G., y Slevin, D. P. (1988). The influence of organization structure on the utility of an entrepreneurial top management style. Journal of Management Studies, 25(3), 217-234. https://doi.org/10.1111/j.1467-6486.1988.tb00033.x
Dijkstra, T. K. y Henseler, J. (2015). Consistent partial least squares path modeling. MIS. Quarterly, 39(2), 297-316. https://doi.org/10.25300/MISQ/2015/39.2.02
Famiyeh, S. (2017). Corporate social responsibility and firm’s performance: empirical evidence. Social Responsibility Journal, 13(2), 390-406. https://doi.org/10.1108/SRJ-04-2016-0049
Faul, F., Erdfelder, E., Lang, A.-G. y Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39(2), 175-191. https://doi.org/10.3758/BF03193146.
Fernández Alles, M. T., & Cuadrado Marqués, R. (2011). La responsabilidad social empresarial en el sector hotelero: revisión de la literatura científica. Cuadernos de Turismo, (28), 47–57. https://revistas.um.es/turismo/article/view/147181
Fernández, J. (2009). Responsabilidad social corporativa y comunicación. Revista Telos, 79, 1-16. https://telos.fundaciontelefonica.com/archivo/numero079/responsabilidad-social-corporativa-y-comunicacion/?output=pdf
Fornell, C. y Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Ghaderia, Z., Mirzapour, M., Henderson, J. y Richardson, S. (2019). Corporate social responsibility and hotel performance: A view from Tehran, Iran. Tourism Management Perspectives. 29, 41-47, https://doi.org/10.1016/j.tmp.2018.10.007
Hair, J., Sarstedt, M., Hopkins, L. y Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research. European Business Review, 26(2),106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hakala, H. (2010). Configuring out strategic orientation. Business Administration 95, Management and Organization. Finlandia: University of Vassa.
Hernández-Perlines, F. (2016). Entrepreneurial orientation in hotel industry: Multi-group analysis of quality certification. Journal of Business Research, 69(10), 4714-4724. https://doi.org/10.1016/j.jbusres.2016.04.019.
Hopkins, M. (2005). Measurement of corporate social responsibility. International Journal of Management and Decision Making, 6(3-4), 213-231. https://doi.org/10.1504/IJMDM.2005.006549
Ibarra-Cisneros, M.-A., Demuner-Flores, M.d.R. and Hernández-Perlines, F. (2021), “Strategic orientations, firm performance and the moderating effect of absorptive capacity”, Journal of Strategy and Management, 14(4), 582-611. https://doi.org/10.1108/JSMA-05-2020-0121
Instituto Nacional de Estadística y Geografía (2020). Directorio estadístico nacional de unidades económicas. https://www.inegi.org.mx/app/mapa/denue/default.aspx
Jalilvand, M. R., Khazaei Pool, J., Balouei Jamkhaneh, H. y Tabaeeian, R. A. (2018). Total quality management, corporate social responsibility and entrepreneurial orientation in the hotel industry. Social Responsibility Journal, 14(3), 601-618. https://doi.org/10.1108/SRJ-04-2017-0068
Kucukusta, D., Mak, A. y Chan, X. (2013). Corporate social responsibility practices in four and five-star hotels: Perspectives from Hong Kong visitors. International Journal of Hospitality Management, 34, 19-30. https://doi.org/10.1016/j.ijhm.2013.01.010.
Kunda, M. M., Ataman, G. y Kartaltepe Behram, N. (2019). Corporate social responsibility and organizational citizenship behavior: The mediating role of job satisfaction”, Journal of Global Responsibility, 10(1), 47-68. https://doi.org/10.1108/JGR-06-2018-0018
Lumpkin, G. T. y Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.2307/258632
Mahnke, V., Pedersen, T. y Venzin, M. (2005). The impact of knowledge management on MNC subsidiary performance: the role of absorptive capacity. Management International Review, 45(2), 101-119, https://doi.org/10.1007/978-3-322-91003-5_6
Maldonado Guzmán, G., Pinzón Castro, S. Y., & Marín Aguilar, J. T. (2017). Orientación emprendedora y rendimiento en las pequeñas empresas de México. Revista De Ciencias Sociales, 22(4). https://doi.org/10.31876/rcs.v22i4.24873
Mariño-Romero, J., Mogollón, J., Campón-Cerro, A. y Folgado-Fernández, J. (2020). Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables. Sustainability, 12, 2961, https://doi.org/10.3390/su12072961
Martin, S. L., y Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moderating role of competitive intensity on Latin American international new ventures. Journal of Business Research, 69(6), 2040-2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-791. https://doi.org/10.1287/mnsc.29.7.770
Mojica Carrillo, E. P., Rodríguez Herrera, I. M., & Maldonado Guzmán, G. (2021). Desempeño de las empresas turísticas en México: Orientación al mercado y emprendedora. Revista De Ciencias Sociales, 27, 266-280. https://doi.org/10.31876/rcs.v27i.36508
Ormaza Andrade, J., Ochoa Crespo, J., Ramírez Valarezo, F., & Quevedo Vázquez, J. (2020). Responsabilidad social empresarial en el Ecuador: Abordaje desde la Agenda 2030. Revista De Ciencias Sociales, 26(3), 175-193. https://doi.org/10.31876/rcs.v26i3.33241
Secretaría de Turismo. (2020). Reporte monitoreo hotelero: 70 centros turísticos. https://www.datatur.sectur.gob.mx/Documentos%20Publicaciones/202005_rpt_ocupacion.pdf.
Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland, Tourism Management, 31(2), 221-231. https://doi.org/10.1016/j.tourman.2009.02.013
Valdez-Juárez, L. E., Gallardo-Vázquez, D., y Ramos-Escobar, E. A. (2021). Entrepreneurial orientation and CSR: a dynamic capability in the corporate performance of Mexican SMEs. Entrepreneurship and Sustainability Issues, 8(3), 654. https://doi.org/10.9770/jesi.2021.8.3(41)
Vega Martínez, J. E. (2021). Orientación emprendedora en el desempeño de los agronegocios. Revista Venezolana De Gerencia, 26(96), 1289-1306. https://doi.org/10.52080/rvgluz.26.96.18
Vega Martínez, J. E., Bautista Sánchez, M. del C., & Martínez Serna, M. del C. (2020). Orientación emprendedora en la innovación de las pequeñas y medianas empresas en México. Revista De Ciencias Sociales, 26(4), 97-114. https://doi.org/10.31876/rcs.v26i4.34651
Villa Castaño, L. E., Perdomo-Ortiz, J., & Pedraza, C. E. (2021). Responsabilidad social empresarial en empresas de la industria colombiana: una aproximación comprensiva. Revista Venezolana De Gerencia, 26(95), 918-942. https://doi.org/10.52080/rvgluz.27.95.29
Wiklund, J. y Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20(1), 71-91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Zhuang, Y., Lee, Y., Chang, X. y Kim, RB. (2020). Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state‐controlled and privately controlled firms in China. Corporate Social Responsibility and Environmental Management, 27(1), 383– 392. https://doi.org/10.1002/csr.1872
Adomako, S. y Nguyen, N. P. (2020). Interfirm collaboration and corporate social responsibility expenditure in turbulent environments: The moderating role of entrepreneurial orientation. Corporate Social Responsibility and Environmental Management, 27(6), 2668-2678, https://doi.org/10.1002/csr.1991
American Hotel y Lodging Association-AHLA. (2020). The U.S. Hotel Industry: Driving Growth, Jobs & The Economy https://www.ahla.com/sites/default/files/Driving%20Growth%2C%20Jobs%20and%20the%20Economy.pdf
Balan, P. y Lindsay, N. J. (2010). Innovation capability, entrepreneurial orientation and performance in Australian hotels: An empirical study. Gold Coast, Australia: Cooperative Research Centre for Sustainable Tourism.
Bom-Camargo, Y. I. (2021). Hacia la responsabilidad social como estrategia de sostenibilidad en la gestión empresarial. Revista De Ciencias Sociales, 27(2), 130-146. https://doi.org/10.31876/rcs.v27i2.35903
Carmines, E. y Zeller, R. (1979). Reliability and validity assessment. N. 07-017, Sage University Paper Series on Quantitative Applications the Social Sciences. Sage.
Carroll, A. B., (1979). A Three-Dimensional Conceptual Model of Corporate Social Performance. Academy of Management Review, 4(1), 497-505. https://doi.org/10.2307/257850
Chin, W. W., Marcolin, B.L., y Newsted, P.R. (2003). A partial least squares latent variable modeling approach for measuring interaction Effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/ adoption study. Inf. Syst. Res., 14(2), 189–217. https://doi.org/10.1287/isre.14.2.189.16018
Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Lawrence Erlbaum.
Consejo Empresarial Mundial para el Desarrollo Sostenible. (1999). Corporate social responsibility: Meeting changing expectations. Geneva: World Business Council for Sustainable Development.
Covin, J. G., y Slevin, D. P. (1988). The influence of organization structure on the utility of an entrepreneurial top management style. Journal of Management Studies, 25(3), 217-234. https://doi.org/10.1111/j.1467-6486.1988.tb00033.x
Dijkstra, T. K. y Henseler, J. (2015). Consistent partial least squares path modeling. MIS. Quarterly, 39(2), 297-316. https://doi.org/10.25300/MISQ/2015/39.2.02
Famiyeh, S. (2017). Corporate social responsibility and firm’s performance: empirical evidence. Social Responsibility Journal, 13(2), 390-406. https://doi.org/10.1108/SRJ-04-2016-0049
Faul, F., Erdfelder, E., Lang, A.-G. y Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39(2), 175-191. https://doi.org/10.3758/BF03193146.
Fernández Alles, M. T., & Cuadrado Marqués, R. (2011). La responsabilidad social empresarial en el sector hotelero: revisión de la literatura científica. Cuadernos de Turismo, (28), 47–57. https://revistas.um.es/turismo/article/view/147181
Fernández, J. (2009). Responsabilidad social corporativa y comunicación. Revista Telos, 79, 1-16. https://telos.fundaciontelefonica.com/archivo/numero079/responsabilidad-social-corporativa-y-comunicacion/?output=pdf
Fornell, C. y Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Ghaderia, Z., Mirzapour, M., Henderson, J. y Richardson, S. (2019). Corporate social responsibility and hotel performance: A view from Tehran, Iran. Tourism Management Perspectives. 29, 41-47, https://doi.org/10.1016/j.tmp.2018.10.007
Hair, J., Sarstedt, M., Hopkins, L. y Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research. European Business Review, 26(2),106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hakala, H. (2010). Configuring out strategic orientation. Business Administration 95, Management and Organization. Finlandia: University of Vassa.
Hernández-Perlines, F. (2016). Entrepreneurial orientation in hotel industry: Multi-group analysis of quality certification. Journal of Business Research, 69(10), 4714-4724. https://doi.org/10.1016/j.jbusres.2016.04.019.
Hopkins, M. (2005). Measurement of corporate social responsibility. International Journal of Management and Decision Making, 6(3-4), 213-231. https://doi.org/10.1504/IJMDM.2005.006549
Ibarra-Cisneros, M.-A., Demuner-Flores, M.d.R. and Hernández-Perlines, F. (2021), “Strategic orientations, firm performance and the moderating effect of absorptive capacity”, Journal of Strategy and Management, 14(4), 582-611. https://doi.org/10.1108/JSMA-05-2020-0121
Instituto Nacional de Estadística y Geografía (2020). Directorio estadístico nacional de unidades económicas. https://www.inegi.org.mx/app/mapa/denue/default.aspx
Jalilvand, M. R., Khazaei Pool, J., Balouei Jamkhaneh, H. y Tabaeeian, R. A. (2018). Total quality management, corporate social responsibility and entrepreneurial orientation in the hotel industry. Social Responsibility Journal, 14(3), 601-618. https://doi.org/10.1108/SRJ-04-2017-0068
Kucukusta, D., Mak, A. y Chan, X. (2013). Corporate social responsibility practices in four and five-star hotels: Perspectives from Hong Kong visitors. International Journal of Hospitality Management, 34, 19-30. https://doi.org/10.1016/j.ijhm.2013.01.010.
Kunda, M. M., Ataman, G. y Kartaltepe Behram, N. (2019). Corporate social responsibility and organizational citizenship behavior: The mediating role of job satisfaction”, Journal of Global Responsibility, 10(1), 47-68. https://doi.org/10.1108/JGR-06-2018-0018
Lumpkin, G. T. y Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.2307/258632
Mahnke, V., Pedersen, T. y Venzin, M. (2005). The impact of knowledge management on MNC subsidiary performance: the role of absorptive capacity. Management International Review, 45(2), 101-119, https://doi.org/10.1007/978-3-322-91003-5_6
Maldonado Guzmán, G., Pinzón Castro, S. Y., & Marín Aguilar, J. T. (2017). Orientación emprendedora y rendimiento en las pequeñas empresas de México. Revista De Ciencias Sociales, 22(4). https://doi.org/10.31876/rcs.v22i4.24873
Mariño-Romero, J., Mogollón, J., Campón-Cerro, A. y Folgado-Fernández, J. (2020). Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables. Sustainability, 12, 2961, https://doi.org/10.3390/su12072961
Martin, S. L., y Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moderating role of competitive intensity on Latin American international new ventures. Journal of Business Research, 69(6), 2040-2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-791. https://doi.org/10.1287/mnsc.29.7.770
Mojica Carrillo, E. P., Rodríguez Herrera, I. M., & Maldonado Guzmán, G. (2021). Desempeño de las empresas turísticas en México: Orientación al mercado y emprendedora. Revista De Ciencias Sociales, 27, 266-280. https://doi.org/10.31876/rcs.v27i.36508
Ormaza Andrade, J., Ochoa Crespo, J., Ramírez Valarezo, F., & Quevedo Vázquez, J. (2020). Responsabilidad social empresarial en el Ecuador: Abordaje desde la Agenda 2030. Revista De Ciencias Sociales, 26(3), 175-193. https://doi.org/10.31876/rcs.v26i3.33241
Secretaría de Turismo. (2020). Reporte monitoreo hotelero: 70 centros turísticos. https://www.datatur.sectur.gob.mx/Documentos%20Publicaciones/202005_rpt_ocupacion.pdf.
Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland, Tourism Management, 31(2), 221-231. https://doi.org/10.1016/j.tourman.2009.02.013
Valdez-Juárez, L. E., Gallardo-Vázquez, D., y Ramos-Escobar, E. A. (2021). Entrepreneurial orientation and CSR: a dynamic capability in the corporate performance of Mexican SMEs. Entrepreneurship and Sustainability Issues, 8(3), 654. https://doi.org/10.9770/jesi.2021.8.3(41)
Vega Martínez, J. E. (2021). Orientación emprendedora en el desempeño de los agronegocios. Revista Venezolana De Gerencia, 26(96), 1289-1306. https://doi.org/10.52080/rvgluz.26.96.18
Vega Martínez, J. E., Bautista Sánchez, M. del C., & Martínez Serna, M. del C. (2020). Orientación emprendedora en la innovación de las pequeñas y medianas empresas en México. Revista De Ciencias Sociales, 26(4), 97-114. https://doi.org/10.31876/rcs.v26i4.34651
Villa Castaño, L. E., Perdomo-Ortiz, J., & Pedraza, C. E. (2021). Responsabilidad social empresarial en empresas de la industria colombiana: una aproximación comprensiva. Revista Venezolana De Gerencia, 26(95), 918-942. https://doi.org/10.52080/rvgluz.27.95.29
Wiklund, J. y Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20(1), 71-91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Zhuang, Y., Lee, Y., Chang, X. y Kim, RB. (2020). Entrepreneurial orientation and corporate social responsibility performance: An empirical study of state‐controlled and privately controlled firms in China. Corporate Social Responsibility and Environmental Management, 27(1), 383– 392. https://doi.org/10.1002/csr.1872
Publicado
2022-05-07
Cómo citar
Ibarra-Cisneros, M. A., Vela-Reyna, J. B., & Ríos-Nequis, E. I. (2022). Orientación emprendedora, responsabilidad social y desempeño empresarial en sector hotelero transfronterizo. Revista Venezolana De Gerencia, 27(7), 88-102. Recuperado a partir de https://mail.produccioncientificaluz.org/index.php/rvg/article/view/38044
Sección
Gestión organizacional en entornos resilientes
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