Responsabilidad social e identificación organizacional: implicaciones para la gerencia de los recursos humanos
Palabras clave:
Responsabilidad social empresarial, identificación organizacional de los empleados, vinculación afectiva, comportamiento organizacional, implicaciones gerenciales
Resumen
Las iniciativas socialmente responsables son generadoras indiscutibles de un mayor nivel de sentido de pertenencia de los empleados como miembros de una organización. Este fenómeno, a su vez impulsa resultados favorables en los niveles individual, grupal, organizacional e incluso institucional. El presente estudio analiza la asociación existente entre responsabilidad social empresarial y la identificación organizacional de los empleados, con el objetivo de ilustrar el sentido práctico de dicho vínculo causal. Para ello, se parte de un proceso preliminar de análisis bibliométrico y tamizaje cualitativo, que selecciona las conclusiones de trabajos empíricos influyentes en la literatura relevante con respecto al tópico en cuestión. Como consecuencia, el estudio converge en un decálogo de implicaciones útiles para gerentes y profesionales de recursos humanos que, en el terreno, determina los alcances de dicha relación en el ambiente organizacional real. De esta manera, se permite el aprovechamiento de las contribuciones teóricas relevantes en el área de estudio particular, y lo pone a disposición de la práctica gerencial.
Citas
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Bharadwaj, S., & Yameen, M. (2020). Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention. Management Research Review. https://doi.org/10.1108/MRR-05-2020-0298
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Lythreatis, S., Mostafa, A. M. S., Pereira, V., Wang, X., & Del Giudice, M. (2020). Servant leadership, CSR perceptions, moral meaningfulness and organizational identification- evidence from the Middle East. International Business Review, November, 101772. https://doi.org/10.1016/j.ibusrev.2020.101772
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Bharadwaj, S., & Yameen, M. (2020). Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention. Management Research Review. https://doi.org/10.1108/MRR-05-2020-0298
Boudreau, J. W., & Ramstad, P. M. (2005). Talentship talent segmentation, and sustainability: A new hr decision science paradigm for a new strategy definition. Human Resource Management, 44(2), 129–136. https://doi.org/10.1002/hrm.20054
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Cullen, J. B., Parboteeah, P., & Victor, B. (2003). The Effects of Ethical Climates on Organizational Commitment: A Two-Study Analysis. Journal of Business Ethics, 46(2), 127–141.
Daniel, O., Alvarado-Peña, L. J., Sansores, E. A., & Navarrete, J. E. (2019). Responsabilidad Social Empresaria: Hacia la Conformación de una Tipología de Definiciones. Revista Venezolana de Gerencia (RVG), 24(85), 281–299. https://doi.org/10.37960/revista.v24i85.23843
De Roeck, K., & Delobbe, N. (2012). Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory. Journal of Business Ethics, 110(4), 397–412. https://doi.org/10.1007/s10551-012-1489-x
De Roeck, K., El Akremi, A., & Swaen, V. (2016). Consistency Matters! How and When Does Corporate Social Responsibility Affect Employees’ Organizational Identification? Journal of Management Studies, 53(7), 1141–1168. https://doi.org/10.1111/joms.12216
Elkington, J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st-century business. Environmental Quality Management, 8(1), 37–51. https://doi.org/10.1002/tqem.3310080106
Farooq, O., Payaud, M., Merunka, D., & Valette-Florence, P. (2014). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. Journal of Business Ethics, 125(4), 563–580. https://doi.org/10.1007/s10551-013-1928-3
Farooq, O., Rupp, D. E., & Farooq, M. (2017). The Multiple Pathways through which Internal and External Corporate Social Responsibility Influence Organizational Identification and Multifoci Outcomes: The Moderating Role of Cultural and Social Orientations. Academy of Management Journal, 60(3), 954–985. https://doi.org/10.5465/amj.2014.0849
Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Pitman, Boston.
Friedman, M. (1970). The Social Responsibility of Business Is to Increase Its Profits. New York Times Magazine, 13 September 1970, 122-126.
Geletkanycs, M., & Tepper, B. J. (2012). Publishing in AMJ-Part 6: Discussing the Implications. Academy of Management Journal, 55(2), 256–260. https://doi.org/10.5465/amj.2012.4002
George, N. A., Aboobaker, N., & Edward, M. (2020). Corporate social responsibility, organizational trust and commitment: a moderated mediation model. Personnel Review. https://doi.org/10.1108/PR-03-2020-0144
Glavas, A. (2016). Corporate Social Responsibility and Organizational Psychology: An Integrative Review. Frontiers in Psychology, 7(144), 1–13. https://doi.org/10.3389/fpsyg.2016.00144
Glavas, A., & Godwin, L. N. (2013). Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification. Journal of Business Ethics, 114(1), 15–27. https://doi.org/10.1007/s10551-012-1323-5
Glavas, A., & Kelley, K. (2014). The Effects of Perceived Corporate Social Responsibility on Employee Attitudes. Business Ethics Quarterly, 24(2), 165–202. https://doi.org/10.5840/beq20143206
Hameed, I., Riaz, Z., Arain, G. A., & Farooq, O. (2016). How Do Internal and External CSR Affect Employees’ Organizational Identification? A Perspective from the Group Engagement Model. Frontiers in Psychology, 7(May), Article 788. https://doi.org/10.3389/fpsyg.2016.00788
He, H., & Brown, A. D. (2013). Organizational Identity and Organizational Identification: A Review of the Literature and Suggestions for Future Research. Group & Organization Management, 38(1), 3–35. https://doi.org/10.1177/1059601112473815
Jones, C., & Volpe, E. H. (2011). Organizational identification: Extending our understanding of social identities through social networks. Journal of Organizational Behavior, 32(3), 413–434.
Jones, D. A. (2010). Does serving the community also serve the company? Using organizational identification and social exchange theories to understand employee responses to a volunteerism programme. Journal of Occupational & Organizational Psychology, 83(4), 857–878. https://doi.org/10.1348/096317909X477495
Jones, D. A., & Rupp, D. E. (2017). Social responsibility IN and OF organizations: the psychology of corporate social responsibility among organizational members. In D. S. Ones, N. Anderson, C. Viswesvaran, & H. K. Sinangil (Eds.), The SAGE Handbook of Industrial, Work, and Organizational Psychology V3. SAGE Publications, Inc.
Kieser, A., Nicolai, A., & Seidl, D. (2015). The Practical Relevance of Management Research: Turning the Debate on Relevance into a Rigorous Scientific Research Program. Academy of Management Annals, 9(1), 143–233. https://doi.org/10.1080/19416520.2015.1011853
Kim, H., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee–company identification. Journal of Business Ethics, 95(4), 557–569. https://doi.org/10.1007/s10551-010-0440-2
Kim, J., Milliman, J., & Lucas, A. (2020). Effects of CSR on employee retention via identification and quality-of-work-life. International Journal of Contemporary Hospitality Management, 32(3), 1163–1179. https://doi.org/10.1108/IJCHM-06-2019-0573
López, R. (2019). Bienestar y Desarrollo: Evolución de Dos Conceptos Asociados al Buen Vivir. TELOS: Revista de Estudios Interdisciplinarios En Ciencias Sociales, 21(2), 288–312.
Lythreatis, S., Mostafa, A. M. S., Pereira, V., Wang, X., & Del Giudice, M. (2020). Servant leadership, CSR perceptions, moral meaningfulness and organizational identification- evidence from the Middle East. International Business Review, November, 101772. https://doi.org/10.1016/j.ibusrev.2020.101772
Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103–123. https://doi.org/10.1002/job.4030130202
Mahmood, F., Qadeer, F., Abbas, Z., Muhammadi, Hussain, I., Saleem, M., Hussain, A., & Aman, J. (2020). Corporate Social Responsibility and Employees’ Negative Behaviors under Abusive Supervision: A Multilevel Insight. Sustainability, 12(7), 1–16. https://doi.org/10.3390/su12072647
Mañas-Viniegras, L. (2018). El Voluntariado Corporativo en la Estrategia de Responsabilidad Social de las Empresas del IBEX 35. Retos - Revista de Ciencias de La Administración y Economía, 8(16), 19–32.
Markides, C. (2011). Crossing the Chasm: How to Convert Relevant Research Into Managerially Useful Research. The Journal of Applied Behavioral Science, 47(1), 121–134. https://doi.org/10.1177/0021886310388162
Martin-Fiorino, V. (2020). Responsabilidad Social y Cultura de la Integridad : Formación de Profesionales para la Sostenibilidad. Revista de Ciencias Sociales (RCS), XXVI(4), 162–179.
McShane, L., & Cunningham, P. (2012). To Thine Own Self Be True? Employees’ Judgments of the Authenticity of Their Organization’s Corporate Social Responsibility Program. Journal of Business Ethics, 108(1), 81–100. https://doi.org/10.1007/s10551-011-1064-x
Mozes, M., Josman, Z., & Yaniv, E. (2011). Corporate social responsibility organizational identification and motivation. Social Responsibility Journal, 7(2), 310–325. https://doi.org/10.1108/17471111111141558
Newman, A., Miao, Q., Hofman, P. S., & Zhu, C. J. (2016). The impact of socially responsible human resource management on employees’ organizational citizenship behaviour: the mediating role of organizational identification. The International Journal of Human Resource Management, 27(4), 440–455. https://doi.org/10.1080/09585192.2015.1042895
Organizacion de Naciones Unidas (1987). The Brundtland Report: Our Common Future - Report of the Commision on Environment and Development.
Penrose, E. (2009). The Theory of the Growth of the Firm. Oxford University Press.
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review, January/Fe, 63–70.
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Publicado
2022-06-27
Cómo citar
Contreras-Pacheco, O., Talero-Sarmiento, L., & Camacho-Pinto, J. (2022). Responsabilidad social e identificación organizacional: implicaciones para la gerencia de los recursos humanos. Revista Venezolana De Gerencia, 27(99), 1231-1248. https://doi.org/10.52080/rvgluz.27.99.24
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