Alineación estratégica de procesos de negocio en la transformación digital: Modelo Conceptual Integrador
Abstract
La transformación digital ha redefinido la gestión organizacional, exigiendo una alineación estratégica efectiva entre los procesos de negocio y las estrategias empresariales. Esta investigación se fundamenta en desarrollar un modelo conceptual que identifique y estructure los factores clave en dimensiones fundamentales para facilitar esta alineación. Mediante un enfoque mixto, se realizó un análisis teórico, entrevistas a especialistas y encuestas a profesionales en diseño y automatización de procesos, aplicando triangulación de datos para validar los hallazgos. Los resultados indican que la alineación estratégica requiere una combinación de planificación estratégica, metodologías en gestión por procesos, tecnologías emergentes, estructuras organizacionales flexibles y una cultura organizacional sólida. Se concluye que la integración de estos elementos permite optimizar la eficiencia operativa y mejorar la capacidad de adaptación de las empresas en entornos dinámicos. Se recomienda validar el modelo en distintos sectores y evaluar su aplicabilidad en diversos niveles de madurez digital.
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Flores Lopez, J. G., Vásquez Torres, M. D. C., Leyva Osuna, B. A., Flores Lopez, J. G., Vásquez Torres, M. D. C., y Leyva Osuna, B. A. (2020). Organizational culture and competitiveness of women-led small and medium-sized enterprises managed in Cajeme, Mexico. Pensamiento; Gestión, 49, 74-89.
Gomes, S. B., Santoro, F. M., y Mira da Silva, M. (2020). An Ontology for BPM in Digital Transformation and Innovation. International Journal of Information System Modeling and Design (IJISMD), 11(2), 52-77. https://doi.org/10.4018/IJISMD.2020040103
González-Díaz, R. R., Acevedo-Duque, Ángel E., Guanilo-Gómez, S. L., & Cruz-Ayala, K. (2021). Ruta de Investigación Cualitativa – Naturalista: Una alternativa para estudios gerenciales. Revista De Ciencias Sociales, 27, 334-350. https://doi.org/10.31876/rcs.v27i.37011
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Kolleck, N. (2013). Social network analysis in innovation research: Using a mixed methods approach to analyze social innovations. European Journal of Futures Research, 1(1), 25. https://doi.org/10.1007/s40309-013-0025-2
Lizano-Mora, H., Palos-Sánchez, P. R., y Aguayo-Camacho, M. (2021). The Evolution of Business Process Management: A Bibliometric Analysis. IEEE Access, 9, 51088-51105. IEEE Access. https://doi.org/10.1109/ACCESS.2021.3066340
Lombardi, R. (2019). Knowledge transfer and organizational performance and business process: Past, present and future researches. Business Process Management Journal, 25(1), 2-9. https://doi.org/10.1108/BPMJ-02-2019-368
López-Lemus, J. A., Garza-Carranza, M. T. D. la, Atlatenco-Ibarra, Q., Ramírez-Guerrero, M., López-Lemus, J. A., Garza-Carranza, M. T. D. la, Atlatenco-Ibarra, Q., y Ramírez-Guerrero, M. (2020). Los grupos informales y su relación con el rendimiento de las MiPyMES en México. Revista Lasallista de Investigación, 17(2), 98-115. https://doi.org/10.22507/rli.v17n2a8
Martinez, A., y Cegarra, J. G. (2014). Gestión por procesos de negocio: Organización horizontal. Ecobook - Editorial del Economista. https://elibro.net/es/ereader/cerem/114309
McCormack, K. P., & Johnson, W. C. (2001). Business process orientation: Gaining the E-business competitive advantage. CRC Press.
Nunfam, V. F. (2021). Mixed methods study into social impacts of work-related heat stress on Ghanaian mining workers: A pragmatic research approach. Heliyon, 7(5), e06918. https://doi.org/10.1016/j.heliyon.2021.e06918
Reijers, H. A. (2021). Business Process Management: The evolution of a discipline. Computers in Industry, 126, 103404. https://doi.org/10.1016/j.compind.2021.103404
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Tapera, J. (2014). The Importance of Strategic Management to Business Organizations. 03, 122-131. https://www.researchgate.net/publication/301801352_The_Importance_of_Strategic_Management_to_Business_Organizations
Van Berkel, J., De Bruijn, E.-J., Waardenburg, M., La Grouw, Y., Van Bennekom, E., Van Der Horst, H., Tonnon, S., Haggenburg- Mohammed, M., Haveman-Nies, A., Madern, T., Knoef, M., y De Vet, E. (2024). Realist Approach to Social Policies (RASP) study to reduce socioeconomic health inequalities through systems change: Protocol for a research project combining mixed-methods realist research with institutional action research. BMJ Open, 14(6), e088571. https://doi.org/10.1136/bmjopen-2024-088571
Wintarto, R., Meiliani, M., y Carolin, A. (2023). Digital Organisational Culture: Capturing Local Banking in Digital Transformation. International Journal of Social Science and Business, 7(4). https://doi.org/10.23887/ijssb.v7i4.72306
Zelt, S., Recker, J., Schmiedel, T., y vom Brocke, J. (2019). A theory of contingent business process management. Business Process Management Journal, 25(6), 1291-1316. https://doi.org/10.1108/BPMJ-05-2018-0129
Zhghenti, N. (2024). Leveraging Social Network Analysis for a Fusion of Methodologies in Sociology. Sociologia: Revista Da Faculdade De Letras Da Universidade Do Porto, 47. Obtido de https://ojs.letras.up.pt/index.php/Sociologia/article/view/13916
Ali, R., & Kashif, M. (2020). The Role of Resonant Leadership, Workplace Friendship and Serving Culture in predicting Organizational Commitment: The Mediating Role of Compassion at Work. Revista Brasileira de Gestão de Negócios, 22, 799-819. https://doi.org/10.7819/rbgn.v22i4.4085
Arias, F. (2023). El paradigma pragmático como fundamento epistemológico de la investigación mixta. Revisión sistematizada. Educación, Arte, Comunicación: Revista Académica e Investigativa, 12(2), 11-24. https://doi.org/10.54753/eac.v12i2.2020
Baldassarre, B., Keskin, D., Diehl, J. C., Bocken, N., & Calabretta, G. (2020). Implementing sustainable design theory in business practice: A call to action. Journal of Cleaner Production, 273, 123113. https://doi.org/10.1016/j.jclepro.2020.123113
Barrientos, E. J., Velásquez-Carrasca, B. L., & Hoyos-Patiño, J. F. (2021). Contemporaneidad de las corrientes del pensamiento en los paradigmas de investigación. Aglala, 12(S1), 163–181. https://revistas.uninunez.edu.co/index.php/aglala/article/view/2128
Ben-Zvi, T., & Luftman, J. (2022). Post-Pandemic IT: Digital Transformation and Sustainability. Sustainability, 14(22), Article 22. https://doi.org/10.3390/su142215275
Bermúdez, E., Dabetić, V., Yuste, R. P., & Saeidzadeh, Z. (2023). Gender and Structural Inequalities from a Socio-Legal Perspective. En D. Vujadinović, M. Fröhlich, y T. Giegerich (Eds.), Gender-Competent Legal Education (pp. 95-142). Springer International Publishing. https://doi.org/10.1007/978-3-031-14360-1_4
Bermúdez-Arango, A. P., Cuéllar-Torres, C. J., Riascos-Erazo, S. C., Bermúdez-Arango, A. P., Cuéllar-Torres, C. J., y Riascos-Erazo, S. C. (2020). Estrategias de aprendizaje organizacional y tecnologías de la información y las comunicaciones para apoyar la gestión de conocimiento en las pymes del Valle del Cauca, Colombia. Revista EAN, 89, 69-90. https://doi.org/10.21158/01208160.n89.2020.2818
Bitkowska, A. (2018). Business process Management centre of Excellenceas a Source of Knowledge. Business, Management and Education, 16(0), 121-132. https://doi.org/10.3846/bme.2018.2190
Bonatti, P. (2020). La administración del siglo XXI: Organizaciones transformadoras. Pluma Digital Ediciones. https://elibro.net/es/ereader/cerem/125464
Bravo, L. M., Arenas, J. L., Castillo, F. E., & Diaz, M. F. (2024). Estrategias de transformación digital en entornos gubernamentales. Revista Venezolana de Gerencia, 29(107), 1285-1299. https://doi.org/10.52080/rvgluz.29.107.20
Chapela-Campa, D., & Dumas, M. (2023). From process mining to augmented process execution. Software and Systems Modeling, 22(6), 1977-1986. https://doi.org/10.1007/s10270-023-01132-2
Condarco, C. N. (2009). La estrategia El Strategos y el planteamiento de propósitos en la organización. El Cid Editor | apuntes. https://elibro.net/es/ereader/cerem/29750
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. https://www.ucg.ac.me/skladiste/blog_609332/objava_105202/fajlovi/Creswell.pdf
Creswell, J. W., y Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.
Cutanda-López, M. T. (2021). Método mixto de investigación: pertinencia y dificultades en el estudio programas de reenganche. Caribeña de Ciencias Sociales, 31-48. https://doi.org/10.51896/caribe/MGUI5478
Dumas, M., La Rosa, M., Mendling, J., y Reijers, H. A. (2018). Fundamentals of Business Process Management (Second Edition). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-33143-5
Fischer, M., Imgrund, F., Janiesch, C., y Winkelmann, A. (2020). Strategy archetypes for digital transformation: Defining meta objectives using business process management. Information y Management, 57(5), 103262. https://doi.org/10.1016/j.im.2019.103262
Flores Lopez, J. G., Vásquez Torres, M. D. C., Leyva Osuna, B. A., Flores Lopez, J. G., Vásquez Torres, M. D. C., y Leyva Osuna, B. A. (2020). Organizational culture and competitiveness of women-led small and medium-sized enterprises managed in Cajeme, Mexico. Pensamiento; Gestión, 49, 74-89.
Gomes, S. B., Santoro, F. M., y Mira da Silva, M. (2020). An Ontology for BPM in Digital Transformation and Innovation. International Journal of Information System Modeling and Design (IJISMD), 11(2), 52-77. https://doi.org/10.4018/IJISMD.2020040103
González-Díaz, R. R., Acevedo-Duque, Ángel E., Guanilo-Gómez, S. L., & Cruz-Ayala, K. (2021). Ruta de Investigación Cualitativa – Naturalista: Una alternativa para estudios gerenciales. Revista De Ciencias Sociales, 27, 334-350. https://doi.org/10.31876/rcs.v27i.37011
Helbin, T., y Van Looy, A. (2021). Is Business Process Management (BPM) Ready for Ambidexterity? Conceptualization, Implementation Guidelines and Research Agenda. Sustainability, 13(4), 4. https://doi.org/10.3390/su13041906
Kabeyi, M. J. B. (2019). Organizational strategic planning, implementation and evaluation with analysis of challenges and benefits for profit and nonprofit organizations. International Journal of Applied Research, 5(6), 27-32. https://doi.org/10.22271/allresearch.2019.v5.i6a.5870
Kolleck, N. (2013). Social network analysis in innovation research: Using a mixed methods approach to analyze social innovations. European Journal of Futures Research, 1(1), 25. https://doi.org/10.1007/s40309-013-0025-2
Lizano-Mora, H., Palos-Sánchez, P. R., y Aguayo-Camacho, M. (2021). The Evolution of Business Process Management: A Bibliometric Analysis. IEEE Access, 9, 51088-51105. IEEE Access. https://doi.org/10.1109/ACCESS.2021.3066340
Lombardi, R. (2019). Knowledge transfer and organizational performance and business process: Past, present and future researches. Business Process Management Journal, 25(1), 2-9. https://doi.org/10.1108/BPMJ-02-2019-368
López-Lemus, J. A., Garza-Carranza, M. T. D. la, Atlatenco-Ibarra, Q., Ramírez-Guerrero, M., López-Lemus, J. A., Garza-Carranza, M. T. D. la, Atlatenco-Ibarra, Q., y Ramírez-Guerrero, M. (2020). Los grupos informales y su relación con el rendimiento de las MiPyMES en México. Revista Lasallista de Investigación, 17(2), 98-115. https://doi.org/10.22507/rli.v17n2a8
Martinez, A., y Cegarra, J. G. (2014). Gestión por procesos de negocio: Organización horizontal. Ecobook - Editorial del Economista. https://elibro.net/es/ereader/cerem/114309
McCormack, K. P., & Johnson, W. C. (2001). Business process orientation: Gaining the E-business competitive advantage. CRC Press.
Nunfam, V. F. (2021). Mixed methods study into social impacts of work-related heat stress on Ghanaian mining workers: A pragmatic research approach. Heliyon, 7(5), e06918. https://doi.org/10.1016/j.heliyon.2021.e06918
Reijers, H. A. (2021). Business Process Management: The evolution of a discipline. Computers in Industry, 126, 103404. https://doi.org/10.1016/j.compind.2021.103404
Rentes, V. C., de Pádua, S. I. D., Coelho, E. B., Cintra, M. A. de C. T., Ilana, G. G. F., y Rozenfeld, H. (2019). Implementation of a strategic planning process oriented towards promoting business process management (BPM) at a clinical research centre (CRC). Business Process Management Journal, 25(4), 707-737. https://doi.org/10.1108/BPMJ-08-2016-0169
Suarez, B. L., Carrera, V. A., Concha, J. A., Flores, E. J., Rodriguez, R. P., y Laiza, J. N. (2023). Mejora de procesos organizacionales basados en la gestión de procesos de negocio en empresas comerciales. In Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2023): “Igniting the Spark of Innovation: Emerging Trends, Disruptive Technologies, and Innovative Models for Business Success”.
Suša, D., Tomičić-Pupek, K., y Vukšić, V. B. (2018). Social business process management in practice: Overcoming the limitations of the traditional business process management. International Journal of Engineering Business Management, 10, 184797901775092. https://doi.org/10.1177/1847979017750927
Tapera, J. (2014). The Importance of Strategic Management to Business Organizations. 03, 122-131. https://www.researchgate.net/publication/301801352_The_Importance_of_Strategic_Management_to_Business_Organizations
Van Berkel, J., De Bruijn, E.-J., Waardenburg, M., La Grouw, Y., Van Bennekom, E., Van Der Horst, H., Tonnon, S., Haggenburg- Mohammed, M., Haveman-Nies, A., Madern, T., Knoef, M., y De Vet, E. (2024). Realist Approach to Social Policies (RASP) study to reduce socioeconomic health inequalities through systems change: Protocol for a research project combining mixed-methods realist research with institutional action research. BMJ Open, 14(6), e088571. https://doi.org/10.1136/bmjopen-2024-088571
Wintarto, R., Meiliani, M., y Carolin, A. (2023). Digital Organisational Culture: Capturing Local Banking in Digital Transformation. International Journal of Social Science and Business, 7(4). https://doi.org/10.23887/ijssb.v7i4.72306
Zelt, S., Recker, J., Schmiedel, T., y vom Brocke, J. (2019). A theory of contingent business process management. Business Process Management Journal, 25(6), 1291-1316. https://doi.org/10.1108/BPMJ-05-2018-0129
Zhghenti, N. (2024). Leveraging Social Network Analysis for a Fusion of Methodologies in Sociology. Sociologia: Revista Da Faculdade De Letras Da Universidade Do Porto, 47. Obtido de https://ojs.letras.up.pt/index.php/Sociologia/article/view/13916
Published
2025-06-04
How to Cite
Granda-Campoverde, R., Bermeo-Valencia, C., & Bermeo-Valencia, G. (2025). Alineación estratégica de procesos de negocio en la transformación digital: Modelo Conceptual Integrador. Revista Venezolana De Gerencia, 30(111), 1424-1439. https://doi.org/10.52080/rvgluz.30.111.11
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