Liderazgo creativo y estrategias de innovación: pasión emprendedora como mediador
Palabras clave:
Liderazgo creativo, estrategias de innovación, pasión emprendedora
Resumen
El liderazgo creativo, las estrategias de innovación y la pasión emprendedora son herramientas gerenciales para que las empresas sobrevivan y se fortalezcan. Esta investigación tuvo un doble propósito, el primero, fue analizar el efecto del liderazgo creativo sobre las estrategias de innovación. El segundo fue examinar el papel mediador de la pasión emprendedora entre el liderazgo creativo y las estrategias de innovación. Con una muestra de 406 cuestionarios se aplicación de las técnicas cuantitativas de análisis multivariante necesarias en la metodología de ecuaciones estructurales, para la comprobación de las hipótesis sobre las relaciones causales entre los constructos latentes descritas en un modelo conceptual. Los resultados muestran que el liderazgo creativo produce un impacto positivo directo sobre las estrategias de innovación, e indirecto a través de la pasión emprendedora. Se concluye que la pasión emprendedora ejerce el rol mediador entre el liderazgo creativo y las estrategias de innovación.
Citas
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Botha, R. J. (2013). The need for creative leadership in South African schools. African Studies, 72(2), 307-320. https://doi.org/10.1080/00020184.2013.812876
Bouhalleb, A. & Haddoud, M.Y. (2024). The paths leading to harmonious and obsessive entrepreneurial passion. Journal of Small Business Management, 62(6), 2906-2934. https://doi.org/10.1080/00472778.2023.2281375
Breugst, N., Domurath, A., Patzelt, H. & Klaukien, A. (2012). Perceptions of entrepreneurial passion and employees’ commitment to entrepreneurial ventures. Entrepreneurship Theory and Practice, 36(1), 171-192. https://doi.org/10.1111/j.1540-6520.2011.00491.x
Byrne, B. (2016). Structural Equation Modeling with AMOS. Basic Concepts, Applications and Programming. (3rd edition). Routledge.
Campos, H.M. (2016). The role of creativity in mediating the relationship between entrepreneurial passion and entrepreneurial alertness. Revista Brasileira De Gestão De Negócios, 18(61), 457–472. https://doi.org/10.7819/rbgn.v18i61.3010
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Cardon, M. S., Wincent, J., Singh, J., & Drnovsek, M. (2005). Entrepreneurial passion: The nature of emotions in entrepreneurship. Academy of Management Annual Meeting Proceedings, 1, 1-9. G1–G6. https://doi.org/10.5465/ambpp.2005.18778641
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De Jong, J. & Den Hartog, D. (2007). How leaders influence employees innovative behaviour. European Journal of Innovation Management, 10(1), 41-64. https://doi.org/10.1108/14601060710720546
Du, X., Zhang, H., Zhang, S., Zhang, A., & Chen, B. (2021). Creativity and leadership in the creative industry: A study from the perspective of social norms. Frontiers in Psychology, 12, 651817, 1-10. https://doi.org/10.3389/fpsyg.2021.651817
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Feuls, M., Stierand, M. B., Dörfler, V., Boje, D. M., & Haley, U. C. V. (2021). Practices of Creative Leadership: A Qualitative Meta-analysis in Haute Cuisine. Creativity and Innovation Management, 30(4), 783-797. https://doi.org/10.1111/caim.12471
Flores-Pérez, J.J., y Gutiérrez Nuñez, C.A. (2023). Liderazgo emprendedor y compromiso con el proceso creativo para la innovación. Revista Venezolana de Gerencia, 28(No. Especial 9), 299-314. https://doi.org/10.52080/rvgluz.28.e9.19
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Gao, J. L., Li, D. S., & Conway, M. L. (2021). Family support and entrepreneurial passion: The mediating role of entrepreneurs’ psychological capital. Social Behavior & Personality: An International Journal, 49(3), 1–15. https://doi.org/10.2224/sbp.9791
Gartner, W. B., Starr, J. A., & Bhat, S. (1999). Predicting new venture survival: An analysis of “anatomy of a startup” cases from Inc. magazine. Journal of Business Venturing, 14(2), 215–232. https://doi.org/10.1016/s0883-9026(97)00063-3
Gault, F., (2018). Defining and measuring innovation in all sectors of the economy. Research policy, 47(3), 617-622. https://doi.org/10.1016/j.respol.2018.01.007
Hair, J., Babin, B, Anderson, R. & Black, W. (2019), Multivariate Data Analysis (Eighth Edition), Cengage, Boston, MA.
Hu, R., Wang, L., Zhang, W., & Bin, P. (2018). Creativity, proactive personality, and entrepreneurial intention: the role of entrepreneurial alertness. Frontiers in Psychology, 9, 1-10. https://doi.org/10.3389/fpsyg.2018.00951
Huang, Z., Sindakis, S., Aggarwal, S. & Thomas, L. (2022). The role of leadership in collective creativity and innovation: Examining academic research and development environments. Frontiers in Psychology, 13, 1060412, 1-18. https://doi.org/10.3389/fpsyg.2022.1060412
Imran, M., Li, J., Bano, S. & Rashid, W. (2025). Impact of Democratic Leadership on Employee Innovative Behavior with Mediating Role of Psychological Safety and Creative Potential. Sustainability, 17(5), 1-22. https://doi.org/10.3390/su17051879
Instituto Nacional de Estadística y Censos- INEC (2023). Registro Estadístico de Empresas 2023. https://www.ecuadorencifras.gob.ec/directoriodeempresas/
Jia, F., Cai, S., & Xu, S. (2014). Interacting effects of uncertainties and institutional forces on information sharing in marketing channels. Industrial Marketing Management, 43(5), 737–746. https://doi.org/10.1016/j.indmarman.2014.04.008
Jimenez-Jimenez, D. & Sanz-Valle, R. (2011). Innovation, organizational learning and performance. Journal of Business Research, 64(4), 408–417. https://doi.org/10.1016/j.jbusres.2010.09.010
Jyoti, J. & Dev, M. (2015). The impact of transformational leadership on employee creativity: the role of learning orientation. Journal of Asia Business Studies, 9(1), 78-88. https://doi.org/10.1108/JABS-03-2014-0022
Kahn, K. B., (2018). Understanding innovation. Business Horizons, 61(3), 453-460. https://doi.org/10.1016/j.bushor.2018.01.011
Karlsson, C. & Tavassoli, S. (2016). Innovation strategies of firms: What strategies and why? Journal of Technology Transfer, 41(6), 1-25. https://doi.org/10.1007/s10961-015-9453-4
Khalili, A. (2017). Creative and innovative leadership: measurement development and validation. Management Research Review, 40(10), 1117-1138. https://doi.org/10.1108/MRR-09-2016-0213
Kiani, A., Yang, D., Ghani, U., & Hughes, M. (2021). Entrepreneurial passion and technological innovation: the mediating effect of entrepreneurial orientation. Technology Analysis & Strategic Management, 34(10), 1139-1152. https://doi.org/10.1080/09537325.2021.1948986
Kline, R. (2016), Principles and Practice of Structural Equation Modeling. (Fourth Edition), Guilford Press, New York, NY.
Latifah, L., Setiawan, D., Aryani, Y. A. & Rahmawati, R., (2020). Business strategy– MSMEs’ performance relationship: innovation and accounting information system as mediators. Journal of Small Business and Enterprise Development, 28(1), 1-21. https://doi.org/10.1108/JSBED-04-2019-0116
Lee, S. Y., Florida, R., & Acs, Z. (2004). Creativity and entrepreneurship: A regional analysis of new firm formation. Regional Studies, 38(8), 879–891. https://doi.org/10.1080/0034340042000280910
Luu, N. & Nguyen, H. (2020). Entrepreneurial passion and a firm’s innovation strategies. Journal of Small Business Management, 59(4), 1-25. https://doi.org/10.1080/00472778.2020.1729026
Mainemelis, C., Kark, R. & Epitropaki, O. (2015). Creative leadership: A multi-context conceptualization. Academy of Management Annals, 9(1), 393-482. http://dx.doi.org/10.1080/19416520.2015.1024502
Makanyeza, C., Dzvuke, G., (2015). The influence of innovation on the performance of small and medium enterprises in Zimbabwe. Journal of African Business, 16(1-2), 198-214. https://doi.org/10.1080/15228916.2015.1061406
Malek, R., Yang, Q. & Dhelim, S. (2024). Toward Sustainable Global Product Development Performance: Exploring the Criticality of Organizational Factors and the Moderating Influence of Global Innovation Culture. Sustainability, 16(10), 1-25. https://doi.org/10.3390/su16103911
Martínez, G.J.A. & Kobylińska, U., (2019). Influence of personal variables on entrepreneurial intention: A comparative study between Poland and Spain. Engineering Management in Production and Services, 11(1), 68–79. https://doi.org/10.2478/emj-2019-0005
Muangmee, C., Dacko-Pikiewicz, Z., Meekaewkunchorn, N., Kassakorn, N. & Khalid, B., (2021). Green Entrepreneurial Orientation and Green Innovation in Small and Medium-Sized Enterprises (SMEs). Social Sciences, 10(4), 136, 1-15. https://doi.org/10.3390/socsci10040136
Murnieks, C.Y., Cardon, M.S., & Haynie, J.M. (2020). Fueling the fire: Examining identity centrality, affective interpersonal commitment, and gender as drivers of entrepreneurial passion. Journal of Business Venturing, 35(1), 1-17. https://doi.org/10.1016/j.jbusvent. 2018.10.007
Naushad, M. (2022). SME innovation and employee creativity: The role of entrepreneurial leadership. Problems and Perspectives in Management, 20(4), 560-572. https://doi.org/10.21511/ppm.20(4).2022.42
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Publicado
2025-06-04
Cómo citar
Leal Paredes, M. S. (2025). Liderazgo creativo y estrategias de innovación: pasión emprendedora como mediador. Revista Venezolana De Gerencia, 30(111), 1533-1550. Recuperado a partir de https://mail.produccioncientificaluz.org/index.php/rvg/article/view/43902
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