Valores personales y comportamiento planificado en la intención de emprendimiento: Un análisis en estudiantes universitarios
Palabras clave:
Comportamiento planificado, valores personales, intención de emprendimiento, actitudes, normas subjetivas, control percibido
Resumen
El presente estudio analiza la influencia conjunta de los componentes de la Teoría del Comportamiento Planificado (TPB) —actitud, normas subjetivas y autoeficacia percibida— y los valores personales sobre la intención de emprendimiento en estudiantes universitarios de una universidad pública en la región amazónica del Ecuador. A través de un enfoque cuantitativo, con un diseño transversal y la aplicación de modelos de ecuaciones estructurales (PLS-SEM), se recopilaron datos de 297 estudiantes. Los resultados evidencian que la actitud y la autoeficacia percibida tienen una influencia positiva y significativa sobre la intención emprendedora, mientras que las normas subjetivas y los valores personales no presentan una relación significativa. Estos hallazgos aportan a la literatura al cuestionar la universalidad de la TPB en contextos emergentes y ponen en evidencia la necesidad de revisar el rol contextual de los valores. A nivel práctico, se sugiere que los programas de fomento al emprendimiento universitario prioricen el fortalecimiento de la autoeficacia y las actitudes emprendedoras mediante experiencias vivenciales y formación aplicada.
Citas
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-t
Ammeer, M. A., Haddoud, M. Y., & Onjewu, A.-K. E. (2022). A personal values view of international entrepreneurial intention. International Journal of Entrepreneurial Behaviour & Research, 28(3), 577–601. https://doi.org/10.1108/ijebr-06-2021-0480
Anjum, T., Sharifi, S., Nazar, N., & Farrukh, M. (2018). Determinants of entrepreneurial intention in perspective of theory of planned behaviour. Management theory and studies for rural business and infrastructure development, 40(4), 429–441. https://doi.org/10.15544/mts.2018.40
Balgiu, B. A., & Simionescu-Panait, A. (2024). Entrepreneurial intention in Romanian engineering students: Expanding the theory of planned behavior. Administrative Sciences, 14(11), 275. https://doi.org/10.3390/admsci14110275
Bardi, A., Buchanan, K. E., Goodwin, R., Slabu, L., & Robinson, M. (2014). Value stability and change during self-chosen life transitions: self-selection versus socialization effects. Journal of Personality and Social Psychology, 106(1), 131–147. https://doi.org/10.1037/a0034818
Bhardwaj, S., Sreen, N., Das, M., Chitnis, A., & Kumar, S. (2023). Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74(103434), 103434. https://doi.org/10.1016/j.jretconser.2023.103434
Boucif, S. A., Wan Nawang, W. R., Saadallah, O., & Mursidi, A. (2025). Extending the theory of planned behavior in predicting entrepreneurial intention among university students: The role of perceived relational support. The International Journal of Management Education, 23(2), 101168. https://doi.org/10.1016/j.ijme.2025.101168
Bouhalleb, A. (2020). Antecedents of entrepreneurial intention: The moderating effect of the family entrepreneurial background. Journal of Enterprising Culture, 28(02), 147–169. https://doi.org/10.1142/s0218495820500077
Chauhan, S., Chauhan, K., Singh, S., Mahlawat, S., Kumar, V., & Singh, S. (2024). Analyzing family support mediating role between motivational factors and sustainable entrepreneurial intentions: A study on university students. Sustainable Technology and Entrepreneurship, 3(3), 100076. https://doi.org/10.1016/j.stae.2024.100076
Daniel, E., Bardi, A., Fischer, R., Benish-Weisman, M., & Lee, J. A. (2022). Changes in personal values in pandemic times. Social Psychological and Personality Science, 13(2), 572–582. https://doi.org/10.1177/19485506211024026
Dong, S., & Chang, Y. (2024). The theory of planned behavior explored in entrepreneurial intentions among university students in Shandong province, China. Journal of Infrastructure Policy and Development, 8(10), 7186. https://doi.org/10.24294/jipd.v8i10.7186
Duong, C. D. (2022). Exploring the link between entrepreneurship education and entrepreneurial intentions: the moderating role of educational fields. Education + Training, 64(7), 869–891. https://doi.org/10.1108/et-05-2021-0173
Entrialgo, M., & Iglesias, V. (2017). Are the intentions to entrepreneurship of men and women shaped differently? The impact of entrepreneurial role-model exposure and entrepreneurship education. Entrepreneurship research journal, 8(1). https://doi.org/10.1515/erj-2017-0013
Farrukh, M., Raza, A., Sajid, M., Rafiq, M., Hameed, R., & Ali, T. (2021). Entrepreneurial intentions: the relevance of nature and nurture. Education + Training, 63(7/8), 1195–1212. https://doi.org/10.1108/et-01-2021-0028
Gorgievski, M. J., Stephan, U., Laguna, M., & Moriano, J. A. (2018). Predicting entrepreneurial career intentions: Values and the theory of planned behavior: Values and the theory of planned behavior. Journal of Career Assessment, 26(3), 457–475. https://doi.org/10.1177/1069072717714541
Guadarrama, E., y García, D. A. (2025). Análisis de los intereses de inserción laboral de estudiantes de Licenciaturas económico-administrativas en una universidad pública y su relación con los Objetivos de Desarrollo Sostenible. European scientific journal, 21(38), 93. https://doi.org/10.19044/esj.2025.v21n38p93
Hair Jr, J. F., Matthews, L. M., Matthews, R. L, & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International journal of multivariate data analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.087624
Heredia-Carroza, J., Chavarría-Ortiz, C., López-Estrada, S., & Zacharewicz, T. (2024). How to enhance the entrepreneurial intentions of the young population in rural areas: An approach from personal values and the socioeconomic environment. European Research on Management and Business Economics, 30(3), 100261. https://doi.org/10.1016/j.iedeen.2024.100261
Holland, D. V., & Shepherd, D. A. (2013). Deciding to persist: Adversity, values, and entrepreneurs’ decision policies. Entrepreneurship Theory and Practice, 37(2), 331–358. https://doi.org/10.1111/j.1540-6520.2011.00468.x
Hueso, J. A., Jaén, I., & Liñán, F. (2021). From personal values to entrepreneurial intention: a systematic literature review. International Journal of Entrepreneurial Behaviour & Research, 27(1), 205–230. https://doi.org/10.1108/ijebr-06-2020-0383
Joensuu-Salo, S., Viljamaa, A., & Varamäki, E. (2022). Sustainable entrepreneurs of the future: The interplay between educational context, sustainable entrepreneurship competence, and entrepreneurial intentions. Administrative Sciences, 12(1), 23. https://doi.org/10.3390/admsci12010023
Karimi, S., & Makreet, A. S. (2020). The role of personal values in forming students’ entrepreneurial intentions in developing countries. Frontiers in Psychology, 11, 525844. https://doi.org/10.3389/fpsyg.2020.525844
Kline, R. B. (2023). Principles and practice of structural equation modeling. Guilford publications.
Li, Q., Zhang, Z., & Xiao, S. (2025). A psychological perspective on entrepreneurship and innovation in universities: The role of educators and tutors in enhancing motivation, interest, and academic success. Acta Psychologica, 255(104870), 104870. https://doi.org/10.1016/j.actpsy.2025.104870
Lihua, D. (2021). An extended model of the Theory of Planned Behavior: An empirical study of entrepreneurial intention and entrepreneurial behavior in college students. Frontiers in Psychology, 12, 627818. https://doi.org/10.3389/fpsyg.2022.627818
Liñán, F. (2017). Why are some individuals willing to pursue opportunities and others aren’t? The role of individual values. En Research Handbook on Entrepreneurial Opportunities (pp. 263–284). Edward Elgar Publishing. https://doi.org/10.4337/9781783475445.00019
Liñán, F., & Chen, Y.-W. (2009). Development and cross–cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship Theory and Practice, 33(3), 593–617. https://doi.org/10.1111/j.1540-6520.2009.00318.x
Liñán, F., & Fayolle, A. (2015). A systematic literature review on entrepreneurial intentions: citation, thematic analyses, and research agenda. International Entrepreneurship and Management Journal, 11(4), 907–933. https://doi.org/10.1007/s11365-015-0356-5
Lopes, J. M., Suchek, N., & Gomes, S. (2023). The antecedents of sustainability-oriented entrepreneurial intentions: An exploratory study of Angolan higher education students. Journal of Cleaner Production, 136236, 136236. https://doi.org/10.1016/j.jclepro.2023.136236
Lu, H., & Wang, J. (2018). Entrepreneurial intention of two patterns of planned behaviour and alertness: Empirical evidence in China. Journal of Asian Finance Economics and Business, 5(2), 63–72. https://doi.org/10.13106/jafeb.2018.vol5.no2.63
Lu, Y., Li, X., Geng, D., Mei, N., Wu, P.-Y., Huang, C.-C., Jia, T., Zhao, Y., Wang, D., Xiao, A., & Yin, B. (2020). Cerebral micro-structural changes in COVID-19 patients - an MRI-based 3-month follow-up study. EClinicalMedicine, 25(100484), 100484. https://doi.org/10.1016/j.eclinm.2020.100484
Maslova, O. (2018). Value shifts in Vietnamese students studying in Russia. Psychology in Russia State of Art, 11(2), 17–27. https://doi.org/10.11621/pir.2018.0202
Maslova, O. V., Shlyakhta, D. A., & Yanitskiy, M. S. (2020). Schwartz value clusters in modern university students. Behavioral Sciences, 10(3), 66. https://doi.org/10.3390/bs10030066
Molino, M., Dolce, V., Cortese, C. G., & Ghislieri, C. (2018). Personality and social support as determinants of entrepreneurial intention. Gender differences in Italy. PloS One, 13(6), e0199924. https://doi.org/10.1371/journal.pone.0199924
Morales, C., Holtschlag, C., Masuda, A. D., & Marquina, P. (2019). In which cultural contexts do individual values explain entrepreneurship? An integrative values framework using Schwartz’s theories. International Small Business Journal, 37(3), 241–267. https://doi.org/10.1177/0266242618811890
Muñoz, H. A., y Vasco, D. F. (2024). Desarrollo empresarial en la educación superior: un análisis de la relación entre la creatividad y la madurez tecnológica en emprendimientos universitarios. Educatio siglo XXI, 42(1), 89–114. https://doi.org/10.6018/educatio.559901
Nguyen, P. M., Dinh, V. T., Luu, T.-M.-N., & Choo, Y. (2020). Sociological and theory of planned behaviour approach to understanding entrepreneurship: Comparison of Vietnam and South Korea. Cogent Business & Management, 7(1), 1815288. https://doi.org/10.1080/23311975.2020.1815288
Phamn, V. H., Nguyen, T. K. C., Nguyen, T. B. L., Tran, T. T. T., & Nguyen, T. V. N. (2023). Subjective norms and entrepreneurial intention: A moderated-serial mediation model. Journal of Entrepreneurship Management and Innovation, 19(1), 113–140. https://doi.org/10.7341/20231914
Piecu, C., Birchi, F. A., Ghita, R. C., & Boruzescu, P. C. (2024). A critical approach of social entrepreneurship theories. Management & Marketing, 22(1), 81–88. https://doi.org/10.52846/mnmk.22.1.07
Rodríguez, M. A., Cruz, S. G., y Martínez, S. (2022). Influencia de la intención emprendedora en los universitarios: una revisión sistemática. Revista de Ciencias Sociales (Ve), 28(2), 210–226. https://doi.org/10.31876/rcs.v28i2.38104
Sagiv, L., Roccas, S., Cieciuch, J., & Schwartz, S. H. (2017). Personal values in human life. Nature Human Behaviour, 1(9), 630–639. https://doi.org/10.1038/s41562-017-0185-3
Schuster, C., Pinkowski, L., & Fischer, D. (2019). Intra-individual value change in adulthood: A systematic literature review of longitudinal studies assessing Schwartz’s value orientations. Zeitschrift für Psychologie, 227(1), 42–52. https://doi.org/10.1027/2151-2604/a000355
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. En Advances in Experimental Social Psychology (pp. 1–65). Elsevier.
Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1). https://doi.org/10.9707/2307-0919.1116
Schwartz, S. H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., Ramos, A., Verkasalo, M., Lönnqvist, J.-E., Demirutku, K., Dirilen-Gumus, O., & Konty, M. (2012). Refining the theory of basic individual values. Journal of Personality and Social Psychology, 103(4), 663–688. https://doi.org/10.1037/a0029393
Tang, K., Yao, J., Wang, R., Ruan, W., Chen, X., Yang, L., Li, Y., Zhang, R., & Zhou, C. (2024). Factors influencing proactive health behaviors in pre-frailty older adults: A qualitative study based on theory of planned behavior. Geriatric Nursing (New York, N.Y.), 60, 671–676. https://doi.org/10.1016/j.gerinurse.2024.10.029
Tung, D. T., Hung, N. T., Phuong, N. T. C., Loan, N. T. T., & Chong, S.-C. (2020). Enterprise development from students: The case of universities in Vietnam and the Philippines. The International Journal of Management Education, 18(1), 100333. https://doi.org/10.1016/j.ijme.2019.100333
Wang, H., Zheng, C., Wu, W., & Sui, F. (2022). How entrepreneurs’ dual narcissism affects new venture growth: the roles of personal initiative and learning from entrepreneurial failure. Journal of Organizational Change Management, 35(7), 1125–1146. https://doi.org/10.1108/jocm-10-2021-0313
Woltin, K.-A., & Bardi, A. (2018). Fitting motivational content and process: A systematic investigation of fit between value framing and self-regulation. Journal of Personality, 86(6), 973–989. https://doi.org/10.1111/jopy.12369
Yang, J. (2013). The theory of planned behavior and prediction of entrepreneurial intention among Chinese undergraduates. Social Behavior and Personality, 41(3), 367–376. https://doi.org/10.2224/sbp.2013.41.3.367
Yang, Q., Al Mamun, A., Jingzu, G., Siyu, L., & Masud, M. M. (2023). Social entrepreneurial intention among working adults: An emerging country context. Frontiers in Psychology, 14, 1123198. https://doi.org/10.3389/fpsyg.2023.1123198
Yasir, N., Mahmood, N., Mehmood, H. S., Rashid, O., & Liren, A. (2021). The integrated role of personal values and theory of planned behavior to form a sustainable entrepreneurial intention. Sustainability, 13(16), 9249. https://doi.org/10.3390/su13169249
Ammeer, M. A., Haddoud, M. Y., & Onjewu, A.-K. E. (2022). A personal values view of international entrepreneurial intention. International Journal of Entrepreneurial Behaviour & Research, 28(3), 577–601. https://doi.org/10.1108/ijebr-06-2021-0480
Anjum, T., Sharifi, S., Nazar, N., & Farrukh, M. (2018). Determinants of entrepreneurial intention in perspective of theory of planned behaviour. Management theory and studies for rural business and infrastructure development, 40(4), 429–441. https://doi.org/10.15544/mts.2018.40
Balgiu, B. A., & Simionescu-Panait, A. (2024). Entrepreneurial intention in Romanian engineering students: Expanding the theory of planned behavior. Administrative Sciences, 14(11), 275. https://doi.org/10.3390/admsci14110275
Bardi, A., Buchanan, K. E., Goodwin, R., Slabu, L., & Robinson, M. (2014). Value stability and change during self-chosen life transitions: self-selection versus socialization effects. Journal of Personality and Social Psychology, 106(1), 131–147. https://doi.org/10.1037/a0034818
Bhardwaj, S., Sreen, N., Das, M., Chitnis, A., & Kumar, S. (2023). Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74(103434), 103434. https://doi.org/10.1016/j.jretconser.2023.103434
Boucif, S. A., Wan Nawang, W. R., Saadallah, O., & Mursidi, A. (2025). Extending the theory of planned behavior in predicting entrepreneurial intention among university students: The role of perceived relational support. The International Journal of Management Education, 23(2), 101168. https://doi.org/10.1016/j.ijme.2025.101168
Bouhalleb, A. (2020). Antecedents of entrepreneurial intention: The moderating effect of the family entrepreneurial background. Journal of Enterprising Culture, 28(02), 147–169. https://doi.org/10.1142/s0218495820500077
Chauhan, S., Chauhan, K., Singh, S., Mahlawat, S., Kumar, V., & Singh, S. (2024). Analyzing family support mediating role between motivational factors and sustainable entrepreneurial intentions: A study on university students. Sustainable Technology and Entrepreneurship, 3(3), 100076. https://doi.org/10.1016/j.stae.2024.100076
Daniel, E., Bardi, A., Fischer, R., Benish-Weisman, M., & Lee, J. A. (2022). Changes in personal values in pandemic times. Social Psychological and Personality Science, 13(2), 572–582. https://doi.org/10.1177/19485506211024026
Dong, S., & Chang, Y. (2024). The theory of planned behavior explored in entrepreneurial intentions among university students in Shandong province, China. Journal of Infrastructure Policy and Development, 8(10), 7186. https://doi.org/10.24294/jipd.v8i10.7186
Duong, C. D. (2022). Exploring the link between entrepreneurship education and entrepreneurial intentions: the moderating role of educational fields. Education + Training, 64(7), 869–891. https://doi.org/10.1108/et-05-2021-0173
Entrialgo, M., & Iglesias, V. (2017). Are the intentions to entrepreneurship of men and women shaped differently? The impact of entrepreneurial role-model exposure and entrepreneurship education. Entrepreneurship research journal, 8(1). https://doi.org/10.1515/erj-2017-0013
Farrukh, M., Raza, A., Sajid, M., Rafiq, M., Hameed, R., & Ali, T. (2021). Entrepreneurial intentions: the relevance of nature and nurture. Education + Training, 63(7/8), 1195–1212. https://doi.org/10.1108/et-01-2021-0028
Gorgievski, M. J., Stephan, U., Laguna, M., & Moriano, J. A. (2018). Predicting entrepreneurial career intentions: Values and the theory of planned behavior: Values and the theory of planned behavior. Journal of Career Assessment, 26(3), 457–475. https://doi.org/10.1177/1069072717714541
Guadarrama, E., y García, D. A. (2025). Análisis de los intereses de inserción laboral de estudiantes de Licenciaturas económico-administrativas en una universidad pública y su relación con los Objetivos de Desarrollo Sostenible. European scientific journal, 21(38), 93. https://doi.org/10.19044/esj.2025.v21n38p93
Hair Jr, J. F., Matthews, L. M., Matthews, R. L, & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International journal of multivariate data analysis, 1(2), 107. https://doi.org/10.1504/ijmda.2017.087624
Heredia-Carroza, J., Chavarría-Ortiz, C., López-Estrada, S., & Zacharewicz, T. (2024). How to enhance the entrepreneurial intentions of the young population in rural areas: An approach from personal values and the socioeconomic environment. European Research on Management and Business Economics, 30(3), 100261. https://doi.org/10.1016/j.iedeen.2024.100261
Holland, D. V., & Shepherd, D. A. (2013). Deciding to persist: Adversity, values, and entrepreneurs’ decision policies. Entrepreneurship Theory and Practice, 37(2), 331–358. https://doi.org/10.1111/j.1540-6520.2011.00468.x
Hueso, J. A., Jaén, I., & Liñán, F. (2021). From personal values to entrepreneurial intention: a systematic literature review. International Journal of Entrepreneurial Behaviour & Research, 27(1), 205–230. https://doi.org/10.1108/ijebr-06-2020-0383
Joensuu-Salo, S., Viljamaa, A., & Varamäki, E. (2022). Sustainable entrepreneurs of the future: The interplay between educational context, sustainable entrepreneurship competence, and entrepreneurial intentions. Administrative Sciences, 12(1), 23. https://doi.org/10.3390/admsci12010023
Karimi, S., & Makreet, A. S. (2020). The role of personal values in forming students’ entrepreneurial intentions in developing countries. Frontiers in Psychology, 11, 525844. https://doi.org/10.3389/fpsyg.2020.525844
Kline, R. B. (2023). Principles and practice of structural equation modeling. Guilford publications.
Li, Q., Zhang, Z., & Xiao, S. (2025). A psychological perspective on entrepreneurship and innovation in universities: The role of educators and tutors in enhancing motivation, interest, and academic success. Acta Psychologica, 255(104870), 104870. https://doi.org/10.1016/j.actpsy.2025.104870
Lihua, D. (2021). An extended model of the Theory of Planned Behavior: An empirical study of entrepreneurial intention and entrepreneurial behavior in college students. Frontiers in Psychology, 12, 627818. https://doi.org/10.3389/fpsyg.2022.627818
Liñán, F. (2017). Why are some individuals willing to pursue opportunities and others aren’t? The role of individual values. En Research Handbook on Entrepreneurial Opportunities (pp. 263–284). Edward Elgar Publishing. https://doi.org/10.4337/9781783475445.00019
Liñán, F., & Chen, Y.-W. (2009). Development and cross–cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship Theory and Practice, 33(3), 593–617. https://doi.org/10.1111/j.1540-6520.2009.00318.x
Liñán, F., & Fayolle, A. (2015). A systematic literature review on entrepreneurial intentions: citation, thematic analyses, and research agenda. International Entrepreneurship and Management Journal, 11(4), 907–933. https://doi.org/10.1007/s11365-015-0356-5
Lopes, J. M., Suchek, N., & Gomes, S. (2023). The antecedents of sustainability-oriented entrepreneurial intentions: An exploratory study of Angolan higher education students. Journal of Cleaner Production, 136236, 136236. https://doi.org/10.1016/j.jclepro.2023.136236
Lu, H., & Wang, J. (2018). Entrepreneurial intention of two patterns of planned behaviour and alertness: Empirical evidence in China. Journal of Asian Finance Economics and Business, 5(2), 63–72. https://doi.org/10.13106/jafeb.2018.vol5.no2.63
Lu, Y., Li, X., Geng, D., Mei, N., Wu, P.-Y., Huang, C.-C., Jia, T., Zhao, Y., Wang, D., Xiao, A., & Yin, B. (2020). Cerebral micro-structural changes in COVID-19 patients - an MRI-based 3-month follow-up study. EClinicalMedicine, 25(100484), 100484. https://doi.org/10.1016/j.eclinm.2020.100484
Maslova, O. (2018). Value shifts in Vietnamese students studying in Russia. Psychology in Russia State of Art, 11(2), 17–27. https://doi.org/10.11621/pir.2018.0202
Maslova, O. V., Shlyakhta, D. A., & Yanitskiy, M. S. (2020). Schwartz value clusters in modern university students. Behavioral Sciences, 10(3), 66. https://doi.org/10.3390/bs10030066
Molino, M., Dolce, V., Cortese, C. G., & Ghislieri, C. (2018). Personality and social support as determinants of entrepreneurial intention. Gender differences in Italy. PloS One, 13(6), e0199924. https://doi.org/10.1371/journal.pone.0199924
Morales, C., Holtschlag, C., Masuda, A. D., & Marquina, P. (2019). In which cultural contexts do individual values explain entrepreneurship? An integrative values framework using Schwartz’s theories. International Small Business Journal, 37(3), 241–267. https://doi.org/10.1177/0266242618811890
Muñoz, H. A., y Vasco, D. F. (2024). Desarrollo empresarial en la educación superior: un análisis de la relación entre la creatividad y la madurez tecnológica en emprendimientos universitarios. Educatio siglo XXI, 42(1), 89–114. https://doi.org/10.6018/educatio.559901
Nguyen, P. M., Dinh, V. T., Luu, T.-M.-N., & Choo, Y. (2020). Sociological and theory of planned behaviour approach to understanding entrepreneurship: Comparison of Vietnam and South Korea. Cogent Business & Management, 7(1), 1815288. https://doi.org/10.1080/23311975.2020.1815288
Phamn, V. H., Nguyen, T. K. C., Nguyen, T. B. L., Tran, T. T. T., & Nguyen, T. V. N. (2023). Subjective norms and entrepreneurial intention: A moderated-serial mediation model. Journal of Entrepreneurship Management and Innovation, 19(1), 113–140. https://doi.org/10.7341/20231914
Piecu, C., Birchi, F. A., Ghita, R. C., & Boruzescu, P. C. (2024). A critical approach of social entrepreneurship theories. Management & Marketing, 22(1), 81–88. https://doi.org/10.52846/mnmk.22.1.07
Rodríguez, M. A., Cruz, S. G., y Martínez, S. (2022). Influencia de la intención emprendedora en los universitarios: una revisión sistemática. Revista de Ciencias Sociales (Ve), 28(2), 210–226. https://doi.org/10.31876/rcs.v28i2.38104
Sagiv, L., Roccas, S., Cieciuch, J., & Schwartz, S. H. (2017). Personal values in human life. Nature Human Behaviour, 1(9), 630–639. https://doi.org/10.1038/s41562-017-0185-3
Schuster, C., Pinkowski, L., & Fischer, D. (2019). Intra-individual value change in adulthood: A systematic literature review of longitudinal studies assessing Schwartz’s value orientations. Zeitschrift für Psychologie, 227(1), 42–52. https://doi.org/10.1027/2151-2604/a000355
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. En Advances in Experimental Social Psychology (pp. 1–65). Elsevier.
Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1). https://doi.org/10.9707/2307-0919.1116
Schwartz, S. H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., Ramos, A., Verkasalo, M., Lönnqvist, J.-E., Demirutku, K., Dirilen-Gumus, O., & Konty, M. (2012). Refining the theory of basic individual values. Journal of Personality and Social Psychology, 103(4), 663–688. https://doi.org/10.1037/a0029393
Tang, K., Yao, J., Wang, R., Ruan, W., Chen, X., Yang, L., Li, Y., Zhang, R., & Zhou, C. (2024). Factors influencing proactive health behaviors in pre-frailty older adults: A qualitative study based on theory of planned behavior. Geriatric Nursing (New York, N.Y.), 60, 671–676. https://doi.org/10.1016/j.gerinurse.2024.10.029
Tung, D. T., Hung, N. T., Phuong, N. T. C., Loan, N. T. T., & Chong, S.-C. (2020). Enterprise development from students: The case of universities in Vietnam and the Philippines. The International Journal of Management Education, 18(1), 100333. https://doi.org/10.1016/j.ijme.2019.100333
Wang, H., Zheng, C., Wu, W., & Sui, F. (2022). How entrepreneurs’ dual narcissism affects new venture growth: the roles of personal initiative and learning from entrepreneurial failure. Journal of Organizational Change Management, 35(7), 1125–1146. https://doi.org/10.1108/jocm-10-2021-0313
Woltin, K.-A., & Bardi, A. (2018). Fitting motivational content and process: A systematic investigation of fit between value framing and self-regulation. Journal of Personality, 86(6), 973–989. https://doi.org/10.1111/jopy.12369
Yang, J. (2013). The theory of planned behavior and prediction of entrepreneurial intention among Chinese undergraduates. Social Behavior and Personality, 41(3), 367–376. https://doi.org/10.2224/sbp.2013.41.3.367
Yang, Q., Al Mamun, A., Jingzu, G., Siyu, L., & Masud, M. M. (2023). Social entrepreneurial intention among working adults: An emerging country context. Frontiers in Psychology, 14, 1123198. https://doi.org/10.3389/fpsyg.2023.1123198
Yasir, N., Mahmood, N., Mehmood, H. S., Rashid, O., & Liren, A. (2021). The integrated role of personal values and theory of planned behavior to form a sustainable entrepreneurial intention. Sustainability, 13(16), 9249. https://doi.org/10.3390/su13169249
Publicado
2025-07-28
Cómo citar
Manosalvas-Vaca, L. O., & Fernández-Sánchez, L. (2025). Valores personales y comportamiento planificado en la intención de emprendimiento: Un análisis en estudiantes universitarios. Revista Venezolana De Gerencia, 30(13), 372-389. https://doi.org/10.52080/rvgluz.30.especial13.25
Sección
Artículos
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0.
.png)
