Transformación Digital Empresarial: Revisión de producciones investigativas 2017 – 2021
Palabras clave:
tecnologías digitales, Transformación digital, empresa, digitalización
Resumen
El término transformación digital no solo se usa para indicar las implicaciones disruptivas de las tecnologías digitales, sino también, el impacto que tiene al ser una ventaja competitiva y de diferenciación. Por ello, el objetivo central de este artículo es presentar una síntesis general de las tendencias y los aportes más relevantes sobre transformación digital empresarial, utilizando la metodología de una revisión sistemática de la literatura; donde se evidenció, que la transformación digital se ha desarrollado exponencialmente y las organizaciones deben contar con una preparación tecnológica adecuada para implementar estrategias que la conduzcan hacia la transformación digital exitosa con un enfoque basado en el servicio creando así valor agregado para el cliente. Por tanto, se concluye que la transformación digital es un proceso complejo y reciente que aún debe seguir siendo estudiado en futuras investigaciones y que implica un compromiso que las empresas deberán asumir para contrarrestar los cambios globales que enfrenta la sociedad.
Citas
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Arango, M. I. (2020). Gobierno Digital: Covid19, Transformación Digital y Social. https://revistaempresarial.com/empresas/pymes-empresas/consultoria/gobierno-digital-covid19-transformacion-digital-y-social/
Beltrán, Ó. (2005). Revisiones sistemáticas de la literatura.
Bienhaus, F., & Haddud, A. (2018). Procurement 4.0: factors influencing the digitisation of procurement and supply chains. Business Process Management Journal, 24(4), 965–984. https://doi.org/10.1108/BPMJ-06-2017-0139
Björkdahl, J. (2020). Strategies for Digitalization in Manufacturing Firms. California Management Review, 62(4), 17–36. https://doi.org/10.1177/0008125620920349
Bouncken, R. B., Kraus, S., & Roig-Tierno, N. (2021). Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations. Review of Managerial Science, 15(1), 1–14. https://doi.org/10.1007/s11846-019-00366-z
Caparroso, J. (2021). 70% de los proyectos de transformación digital fracasan, según reporte de EY. https://forbes.co/2021/11/16/tecnologia/70-de-los-proyectos-de-transformacion-digital-fracasan-segun-reporte-de-ey/
Caputo, A., Pizzi, S., Pellegrini, M. M., & Dabić, M. (2021). Digitalization and business models: Where are we going? A science map of the field. Journal of Business Research, 123, 489–501. https://doi.org/10.1016/j.jbusres.2020.09.053
Castellano, N., & Díaz, B. (2021). Tecnologías de información y comunicación en la sociedad del conocimiento. Revista Negotium. xhttps://doi.org/10.5281/ZENODO.4765991
Ciampi, F., Demi, S., Magrini, A., Marzi, G., & Papa, A. (2021). Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation. Journal of Business Research, 123, 1–13. https://doi.org/10.1016/j.jbusres.2020.09.023
Conde, B. (2021, June 28). ¿Qué es la digitalización? ¿Por qué́ le conviene a su PyME - Zoho Blog?. Zoho. https://www.zoho.com/blog/es-xl/one/que-es-digitalizacion-por-que-conviene-pyme.html
Correani, A., de Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. California Management Review, 62(4), 37–56. https://doi.org/10.1177/0008125620934864
Delgado, T. (2021). Transformación Digital empresarial: modelos y mecanismos para su adopción Enterprise digital transformation: models and mechanisms for its adoption. Revista Cubana de Transformación Digital, 2, 01–08. https://rctd.uic.cu/rctd/article/view/131
Denicolai, S., Zucchella, A., & Magnani, G. (2021). Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths. Technological Forecasting and Social Change, 166. https://doi.org/10.1016/j.techfore.2021.120650
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., Gupta, B., Lal, B., Misra, S., Prashant, P., Raman, R., Rana, N. P., Sharma, S. K., & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55. https://doi.org/10.1016/j.ijinfomgt.2020.102211
Ferreira, J. J. M., Fernandes, C. I., & Ferreira, F. A. F. (2019). To be or not to be digital, that is the question: Firm innovation and performance. Journal of Business Research, 101, 583–590. https://doi.org/10.1016/j.jbusres.2018.11.013
Frank, A. G., Mendes, G. H. S., Ayala, N. F., & Ghezzi, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351. https://doi.org/10.1016/j.techfore.2019.01.014
Haaker, T., Ly, P. T. M., Nguyen-Thanh, N., & Nguyen, H. T. H. (2021). Business model innovation through the application of the Internet-of-Things: A comparative analysis. Journal of Business Research, 126, 126–136. https://doi.org/10.1016/j.jbusres.2020.12.034
Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E., & Couturier, J. (2021). Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation. Journal of Business Research, 124, 100–111. https://doi.org/10.1016/j.jbusres.2020.11.020
Kamalaldin, A., Linde, L., Sjödin, D., & Parida, V. (2020). Transforming provider-customer relationships in digital servitization: A relational view on digitalization. Industrial Marketing Management, 89, 306–325. https://doi.org/10.1016/j.indmarman.2020.02.004
Kitchenham, B. (2004). Procedures for Performing Systematic Reviews.
Kraus, S., Schiavone, F., Pluzhnikova, A., & Invernizzi, A. C. (2021). Digital transformation in healthcare: Analyzing the current state-of-research. Journal of Business Research, 123, 557–567. https://doi.org/10.1016/j.jbusres.2020.10.030
Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business Research, 122, 700–712. https://doi.org/10.1016/j.jbusres.2019.10.036
Llopis-Albert, C., Rubio, F., & Valero, F. (2021). Impact of digital transformation on the automotive industry. Technological Forecasting and Social Change, 162. https://doi.org/10.1016/j.techfore.2020.120343
Maliqueo, C., González, J., Mardones, R., & Ardiles, M. (2021). Gestión de personas y las barreras para innovar en la transformación digital. Revista Venezolana de Gerencia, 26(94), 510–532. https://doi.org/10.52080/rvgluzv26n94.4
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123, 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033
Merino, A. (2011). Como escribir documentos científicos (Parte 3). Artículo de revisión. Salud en Tabasco, 17, 36–40. https://www.redalyc.org/articulo.oa?id=48721182006
Mosquera, A., Vergel, D., & Bayona, R. (2021). Herramientas tecnológicas en micro, pequeñas y medianas empresas colombianas: Una necesidad estratégica frente al Covid-19. Revista de Ciencias Sociales, 61–75. https://doi.org/10.31876/rcs.v27i.36994
Müller, J. M., Buliga, O., & Voigt, K. I. (2021). The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models - A comparison between SMEs and large enterprises. European Management Journal, 39(3), 333–343. https://doi.org/10.1016/j.emj.2020.01.002
Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8). https://doi.org/10.1016/j.respol.2019.03.018
Navarrete, G. S., & Sánchez, A. (2022). Organizaciones inteligentes y su incipiente incursión en la esfera turística. Una aproximación al estado del conocimiento. Telos Revista de Estudios Interdisciplinarios En Ciencias Sociales, 24(1), 100–122. https://doi.org/10.36390/telos241.07
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63–77. https://doi.org/10.12821/ijispm050104
Ramírez, N. L., & Ordóñez, L. F. (2019). Modelo de Madurez para la Transformación Digital. https://www.centrosdetransformaciondigital.gov.co/695/articles-78552_archivo_pdf.pdf
Rapaccini, M., Saccani, N., Kowalkowski, C., Paiola, M., & Adrodegari, F. (2020). Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms. Industrial Marketing Management, 88, 225–237. https://doi.org/10.1016/j.indmarman.2020.05.017
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, 36(3), 350–366. https://doi.org/10.1016/j.ijresmar.2018.12.002
Scopus. (2022). Source details: Journal of Business Research.
Spitsina, L., Kretinin, A., & Spitsin, V. (2022). Internet traffic and firm performance in big-ticket sectors: there are two sides of the coin. Retos, 12(23), 95–110. https://doi.org/10.17163/ret.n23.2022.06
Teece, D. J. (2012). Dynamic Capabilities: Routines versus Entrepreneurial Action. In Journal of Management Studies (Vol. 49, Issue 8, pp. 1395–1401). https://doi.org/10.1111/j.1467-6486.2012.01080.x
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533. http://www.jstor.org/stable/3088148
Teece, D., & Pisano, G. (1994). The Dynamic Capabilities of Firms: an Introduction. Industrial and Corporate Change, 3(3), 537–556. https://doi.org/10.1093/icc/3.3.537-a
Tronvoll, B., Sklyar, A., Sörhammar, D., & Kowalkowski, C. (2020). Transformational shifts through digital servitization. Industrial Marketing Management, 89, 293–305. https://doi.org/10.1016/j.indmarman.2020.02.005
Vacas, F. (2018). Transformación digital: del lifting a la reconversión. Revista Tecnológia, Ciencia y Educación, 135–143. https://dialnet.unirioja.es/servlet/articulo?codigo=6775335
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Warner, K. S. R., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52(3), 326–349. https://doi.org/10.1016/j.lrp.2018.12.001
Arango, M. I. (2020). Gobierno Digital: Covid19, Transformación Digital y Social. https://revistaempresarial.com/empresas/pymes-empresas/consultoria/gobierno-digital-covid19-transformacion-digital-y-social/
Beltrán, Ó. (2005). Revisiones sistemáticas de la literatura.
Bienhaus, F., & Haddud, A. (2018). Procurement 4.0: factors influencing the digitisation of procurement and supply chains. Business Process Management Journal, 24(4), 965–984. https://doi.org/10.1108/BPMJ-06-2017-0139
Björkdahl, J. (2020). Strategies for Digitalization in Manufacturing Firms. California Management Review, 62(4), 17–36. https://doi.org/10.1177/0008125620920349
Bouncken, R. B., Kraus, S., & Roig-Tierno, N. (2021). Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations. Review of Managerial Science, 15(1), 1–14. https://doi.org/10.1007/s11846-019-00366-z
Caparroso, J. (2021). 70% de los proyectos de transformación digital fracasan, según reporte de EY. https://forbes.co/2021/11/16/tecnologia/70-de-los-proyectos-de-transformacion-digital-fracasan-segun-reporte-de-ey/
Caputo, A., Pizzi, S., Pellegrini, M. M., & Dabić, M. (2021). Digitalization and business models: Where are we going? A science map of the field. Journal of Business Research, 123, 489–501. https://doi.org/10.1016/j.jbusres.2020.09.053
Castellano, N., & Díaz, B. (2021). Tecnologías de información y comunicación en la sociedad del conocimiento. Revista Negotium. xhttps://doi.org/10.5281/ZENODO.4765991
Ciampi, F., Demi, S., Magrini, A., Marzi, G., & Papa, A. (2021). Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation. Journal of Business Research, 123, 1–13. https://doi.org/10.1016/j.jbusres.2020.09.023
Conde, B. (2021, June 28). ¿Qué es la digitalización? ¿Por qué́ le conviene a su PyME - Zoho Blog?. Zoho. https://www.zoho.com/blog/es-xl/one/que-es-digitalizacion-por-que-conviene-pyme.html
Correani, A., de Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. California Management Review, 62(4), 37–56. https://doi.org/10.1177/0008125620934864
Delgado, T. (2021). Transformación Digital empresarial: modelos y mecanismos para su adopción Enterprise digital transformation: models and mechanisms for its adoption. Revista Cubana de Transformación Digital, 2, 01–08. https://rctd.uic.cu/rctd/article/view/131
Denicolai, S., Zucchella, A., & Magnani, G. (2021). Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths. Technological Forecasting and Social Change, 166. https://doi.org/10.1016/j.techfore.2021.120650
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., Gupta, B., Lal, B., Misra, S., Prashant, P., Raman, R., Rana, N. P., Sharma, S. K., & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55. https://doi.org/10.1016/j.ijinfomgt.2020.102211
Ferreira, J. J. M., Fernandes, C. I., & Ferreira, F. A. F. (2019). To be or not to be digital, that is the question: Firm innovation and performance. Journal of Business Research, 101, 583–590. https://doi.org/10.1016/j.jbusres.2018.11.013
Frank, A. G., Mendes, G. H. S., Ayala, N. F., & Ghezzi, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351. https://doi.org/10.1016/j.techfore.2019.01.014
Haaker, T., Ly, P. T. M., Nguyen-Thanh, N., & Nguyen, H. T. H. (2021). Business model innovation through the application of the Internet-of-Things: A comparative analysis. Journal of Business Research, 126, 126–136. https://doi.org/10.1016/j.jbusres.2020.12.034
Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E., & Couturier, J. (2021). Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation. Journal of Business Research, 124, 100–111. https://doi.org/10.1016/j.jbusres.2020.11.020
Kamalaldin, A., Linde, L., Sjödin, D., & Parida, V. (2020). Transforming provider-customer relationships in digital servitization: A relational view on digitalization. Industrial Marketing Management, 89, 306–325. https://doi.org/10.1016/j.indmarman.2020.02.004
Kitchenham, B. (2004). Procedures for Performing Systematic Reviews.
Kraus, S., Schiavone, F., Pluzhnikova, A., & Invernizzi, A. C. (2021). Digital transformation in healthcare: Analyzing the current state-of-research. Journal of Business Research, 123, 557–567. https://doi.org/10.1016/j.jbusres.2020.10.030
Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business Research, 122, 700–712. https://doi.org/10.1016/j.jbusres.2019.10.036
Llopis-Albert, C., Rubio, F., & Valero, F. (2021). Impact of digital transformation on the automotive industry. Technological Forecasting and Social Change, 162. https://doi.org/10.1016/j.techfore.2020.120343
Maliqueo, C., González, J., Mardones, R., & Ardiles, M. (2021). Gestión de personas y las barreras para innovar en la transformación digital. Revista Venezolana de Gerencia, 26(94), 510–532. https://doi.org/10.52080/rvgluzv26n94.4
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123, 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033
Merino, A. (2011). Como escribir documentos científicos (Parte 3). Artículo de revisión. Salud en Tabasco, 17, 36–40. https://www.redalyc.org/articulo.oa?id=48721182006
Mosquera, A., Vergel, D., & Bayona, R. (2021). Herramientas tecnológicas en micro, pequeñas y medianas empresas colombianas: Una necesidad estratégica frente al Covid-19. Revista de Ciencias Sociales, 61–75. https://doi.org/10.31876/rcs.v27i.36994
Müller, J. M., Buliga, O., & Voigt, K. I. (2021). The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models - A comparison between SMEs and large enterprises. European Management Journal, 39(3), 333–343. https://doi.org/10.1016/j.emj.2020.01.002
Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8). https://doi.org/10.1016/j.respol.2019.03.018
Navarrete, G. S., & Sánchez, A. (2022). Organizaciones inteligentes y su incipiente incursión en la esfera turística. Una aproximación al estado del conocimiento. Telos Revista de Estudios Interdisciplinarios En Ciencias Sociales, 24(1), 100–122. https://doi.org/10.36390/telos241.07
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63–77. https://doi.org/10.12821/ijispm050104
Ramírez, N. L., & Ordóñez, L. F. (2019). Modelo de Madurez para la Transformación Digital. https://www.centrosdetransformaciondigital.gov.co/695/articles-78552_archivo_pdf.pdf
Rapaccini, M., Saccani, N., Kowalkowski, C., Paiola, M., & Adrodegari, F. (2020). Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms. Industrial Marketing Management, 88, 225–237. https://doi.org/10.1016/j.indmarman.2020.05.017
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, 36(3), 350–366. https://doi.org/10.1016/j.ijresmar.2018.12.002
Scopus. (2022). Source details: Journal of Business Research.
Spitsina, L., Kretinin, A., & Spitsin, V. (2022). Internet traffic and firm performance in big-ticket sectors: there are two sides of the coin. Retos, 12(23), 95–110. https://doi.org/10.17163/ret.n23.2022.06
Teece, D. J. (2012). Dynamic Capabilities: Routines versus Entrepreneurial Action. In Journal of Management Studies (Vol. 49, Issue 8, pp. 1395–1401). https://doi.org/10.1111/j.1467-6486.2012.01080.x
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533. http://www.jstor.org/stable/3088148
Teece, D., & Pisano, G. (1994). The Dynamic Capabilities of Firms: an Introduction. Industrial and Corporate Change, 3(3), 537–556. https://doi.org/10.1093/icc/3.3.537-a
Tronvoll, B., Sklyar, A., Sörhammar, D., & Kowalkowski, C. (2020). Transformational shifts through digital servitization. Industrial Marketing Management, 89, 293–305. https://doi.org/10.1016/j.indmarman.2020.02.005
Vacas, F. (2018). Transformación digital: del lifting a la reconversión. Revista Tecnológia, Ciencia y Educación, 135–143. https://dialnet.unirioja.es/servlet/articulo?codigo=6775335
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Warner, K. S. R., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52(3), 326–349. https://doi.org/10.1016/j.lrp.2018.12.001
Publicado
2023-01-02
Cómo citar
Ávila-Guerrero, F. M., Bernal Díaz, I. V., & Monroy Gómez, D. A. (2023). Transformación Digital Empresarial: Revisión de producciones investigativas 2017 – 2021. Revista Venezolana De Gerencia, 28(101), 282-296. https://doi.org/10.52080/rvgluz.28.101.18
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