Change of business environment: competitive advantage of the international market
Cambio del entorno empresarial: ventaja competitiva en el mercado internacional
Abstract
This study explores how the dimensions of entrepreneurship and entrepreneurial finance affect competitive advantages in Sumatra Utara. The study was conducted among the Handicraft Associations of Sumatera Utara. Risk-taking and competitive aggressiveness is negatively related to differentiation and cost leadership strategies. Both cost differentiation and leadership strategies are positively related to performance. This study shows results that help comprehensively understand the implementation of entrepreneurial policies on SME performance. It recommends that the SMEs in Sumatera Utara should pay proper attention to the expansion of their tourism business in other cities such as Semarang and Bandung.
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