Impact of short videos on digital journalism in social media

Palabras clave: News organizations, social media, reels, communication management, short video

Resumen

As social media continues to evolve, visual information has become a significant aspect in the media sector. Short videos on Instagram have revolutionized digital journalism and impacted management processes and journalistic practices in many ways. This paper aims to examine how reels are reshaping the way the news organizations make visual information available to the audience. Through a quantitative and qualitative approach, the profile of four of the main Portuguese national newspapers on the social network Instagram is analyzed. In the period under analysis, all of them increased the number of followers, presented differences and similarities in the use of strategies in the distribution of reels, used short videos in their strategies in order to be able to involve their target audience more. Furthermore, they discussed how the use of reels on Instagram has transformed communication management, such as the adoption of multimedia reporting and the integration of social media in news distribution. This article provides valuable insight into the evolving nature of digital journalism and the impact of social media on management processes and journalistic practices.

Descargas

La descarga de datos todavía no está disponible.

Biografía del autor/a

Joaquim Brigas

Doctor in Communication, Advertising and Public Relations. FT Professor and Researcher at the Polytechnic University of Guarda, Guarda, Portugal. E-mail: joaquimbrigas@ipg.pt ORCID: https://orcid.org/0000-0002-3938-0843

Fátima Gonçalves

Doctor in Communication Research. FT Professor and Researcher at the Polytechnic University of Guarda, Guarda, Portugal. E-mail: fgoncalves@ipg.pt ORCID: https://orcid.org/0000-0003-3088-8701

Henrique Marques

Doctoral candidate in Communication Sciences. Master in Marketing and Communication. Researcher at Polytechnic University of Guarda, Guarda, Portugal. E-mail: henrique.marques@ipg.pt ORCID: https://orcid.org/0000-0002-2454-5211

Jorge Gonçalves

Doctor in Communication Research. FT Professor, Researcher and Head of the Department of Social Sciences and Communication at the Polytechnic University of Guarda, Guarda, Portugal. E-mail: jgoncalves@ipg.pt ORCID: https://orcid.org/0000-0002-8719-9272

Citas

Allam, R., & Dinana, H. (2021). The future of TV and online video platforms: A study on predictors of use and interaction with content in the Egyptian evolving telecomm, media & entertainment industries. SAGE Open, 11(3). https://doi.org/10.1177/21582440211040804

Angova, S., Ossikovski, M., Tsankova, S., Nikolova, M., & Valchanov, I. (19-21 June, 2020). Using visual content for successful communication management. In V. Valkanova (Ed.), Communication Management: Theory and Practice in the 21st Century (pp. 186-195).

Apasrawirote, D., Yawised, K., Chatrangsan, M., & Muneesawang, P. (2022). Short-form Video Content (SVC) engagement and marketing capabilities. Asian Journal of Business and Accounting, 15(2), 221-246. https://doi.org/10.22452/ajba.vol15no2.8

Chávez, E. M., Cruz, G., Zirena, P. P., & De la Gala, B. R. (2020). Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú. Revista Venezolana de Gerencia, 25(E-3), 299-315. https://doi.org/10.37960/rvg.v25i3.33370

Córdova, E., Pezo, C., Rivera, J., & Medina, L. (2020). Modelo social en medios de publicación impresos en Ecuador. Revista Venezolana de Gerencia, 25(E-3), 316-326. https://doi.org/10.37960/rvg.v25i3.33371

Ekström, M., Lewis, S. C., & Westlund, O. (2020). Epistemologies of digital journalism and the study of misinformation. New Media & Society, 22(2), 205-212. https://doi.org/10.1177/1461444819856914

Erdal, I. J., Øie, K. V., Oppegaard, B., & Westlund, O. (2019). Invisible locative media: Key considerations at the nexus of place and digital journalism. Media and Communication, 7(1), 166-178. https://doi.org/10.17645/mac.v7i1.1766

Eru, O. (2020). Digital marketing suggestions for companies. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 93-114). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch006

Ferrucci, P. (2018). Networked: Social media’s impact on news production in digital newsrooms. Newspaper Research Journal, 39(1), 6-17. https://doi.org/10.1177/0739532918761069

Jha, A. K., & Verma, N. K. (2023). Social media platforms and user engagement: A multi-platform study on one-way firm sustainability communication. Information Systems Frontiers. https://doi.org/10.1007/s10796-023-10376-8

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Kostić, S. C., & Šarenac, J. G. (2020). “New Normal” Strategic Communication. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 71-92). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch005

Kramp, L., & Loosen, W. (2018). The transformation of journalism: From changing newsroom cultures to a new communicative orientation? In A. Hepp, A. Breiter & U. Hasebrink (Eds.), Communicative Figurations: Transforming Communications in Times of Deep Mediatization (pp. 205-239). Springer International Publishing. https://doi.org/10.1007/978-3-319-65584-0_9

Lischer-Katz, Z. (2022). A methodological framework for studying visual information practices. Library & Information Science Research, 44(4), 101188. https://doi.org/10.1016/j.lisr.2022.101188

López, D., Dittmar, E. C., & Vargas, J. P. (2022). Nuevas estrategias publicitarias con influencers: Un examen multidisciplinar. Revista de Ciencias Sociales (Ve), XXVIII(4), 63-78. https://doi.org/10.31876/rcs.v28i4.39117

Lopezosa, C., Codina, L., Fernández-Planells, A., & Freixa, P. (2021). Journalistic innovation: How new formats of digital journalism are perceived in the academic literature. Journalism, 24(4), 821-838. https://doi.org/10.1177/14648849211033434

Martín, D., Solano, M., Serrano, J. F., & Medina, M. (2021). Hábitos de consumo de moda a través de influencers en la Generación Z. Revista de Ciencias Sociales (Ve), XXVII(3), 55-71. https://doi.org/10.31876/rcs.v27i3.36756

Molina, I. J., De la Hoz, J. I., García, J., & Ricciulli, Y. (2022). The metrics of the audience: The new journalistic gut. Estudos Em Comunicação, (33), 33. http://ojs.labcom-ifp.ubi.pt/index.php/ec/article/view/846

Molyneux, L., & Mourão, R. R. (2019). Political journalists’ normalization of twitter. Journalism Studies, 20(2), 248-266. https://doi.org/10.1080/1461670X.2017.1370978

Newman, N. (2023). Journalism, media, and technology trends and predictions 2023. Reuters Institute for the Study of Journalism.

Salb, S. F. (2021). #NewsOnTikTok: A content analysis of the use of text elements by legacy news media on TikTok [Master’s thesis, Malmö University]. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-47120

San Lucas, R. I., Tolozano, M. S., & León, I. P. (2020). Estrategias de comunicación en periodismo deportivo en el Ecuador. Revista Venezolana de Gerencia, 25(E-3), 340-354. https://doi.org/10.37960/rvg.v25i3.33373

Shin, S. Y. (2022). News media image: A typology of audience perspectives. Journalism & Communication Monographs, 24(2), 80-140. https://doi.org/10.1177/15226379221092019

Shutsko, A. (2020). User-Generated short video content in social media. A case study of TikTok. In G. Meiselwitz (Ed.), Social computing and social media. participation, user experience, consumer experience, and applications of social computing (pp. 108-125). Springer International Publishing. https://doi.org/10.1007/978-3-030-49576-3_8

Steensen, S., & Westlund, O. (2021). What is digital journalism studies? Routledge.

Strukov, V. (2021). Digital Journalism: Toward a theory of journalistic practice in the twenty-first century. In D. Gritsenko, M. Wijermars, & M. Kopotev (Eds.), The Palgrave Handbook of Digital Russia Studies (pp. 155-170). Springer International Publishing. https://doi.org/10.1007/978-3-030-42855-6_9

Swart, J. (2023). Tactics of news literacy: How young people access, evaluate, and engage with news on social media. New Media & Society, 25(3), 505-521. https://doi.org/10.1177/14614448211011447

Tandoc, E. C., & Maitra, J. (2018). News organizations’ use of Native Videos on Facebook: Tweaking the journalistic field one algorithm change at a time. New Media & Society, 20(5), 1679-1696. https://doi.org/10.1177/1461444817702398

Tariq, M., Jawed, M., & Safdar, R. (2022). Journalistic practices in new information arena. Journal of Social Sciences Review, 2(4), 4. https://doi.org/10.54183/jssr.v2i4.51

Van Krieken, K. (2018). Multimedia storytelling in journalism: Exploring narrative techniques in snow fall. Information, 9(5), 5. https://doi.org/10.3390/info9050123

Wahl-Jorgensen, K., Williams, A., Sambrook, R., Harris, J., Garcia-Blanco, I., Dencik, L., Cushion, S., Carter, C., & Allan, S. (2016). The future of journalism: Risks, threats and opportunities. Journalism Studies, 17(7), 801-807. https://doi.org/10.1080/1461670X.2016.1199486

Wang, W., & Wu, J. (2021). Research Perspectives on TikTok & Its Legacy Apps| Short Video Platforms and Local Community Building in China. International Journal of Communication, 15, 23. https://ijoc.org/index.php/ijoc/article/view/14545

Wang, Y., Liang, W., Huang, H., Zhang, Y., Li, D., & Yu, L.-F. (2021). Toward automatic audio description generation for accessible videos. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 277. https://doi.org/10.1145/3411764.3445347

Webster, J. G., & Ksiazek, T. B. (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62(1), 39-56. https://doi.org/10.1111/j.1460-2466.2011.01616.x

Yurder, Y., & Akdol, B. (2020). Social Media as a Communication Channel. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 115-131). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch007
Publicado
2023-10-03
Cómo citar
Brigas, J., Gonçalves, F., Marques, H., & Gonçalves, J. (2023). Impact of short videos on digital journalism in social media. Revista De Ciencias Sociales, 29, 40-53. https://doi.org/10.31876/rcs.v29i.40935
Sección
Artículo en Inglés

Artículos más leídos del mismo autor/a