Impact of short videos on digital journalism in social media
Abstract
As social media continues to evolve, visual information has become a significant aspect in the media sector. Short videos on Instagram have revolutionized digital journalism and impacted management processes and journalistic practices in many ways. This paper aims to examine how reels are reshaping the way the news organizations make visual information available to the audience. Through a quantitative and qualitative approach, the profile of four of the main Portuguese national newspapers on the social network Instagram is analyzed. In the period under analysis, all of them increased the number of followers, presented differences and similarities in the use of strategies in the distribution of reels, used short videos in their strategies in order to be able to involve their target audience more. Furthermore, they discussed how the use of reels on Instagram has transformed communication management, such as the adoption of multimedia reporting and the integration of social media in news distribution. This article provides valuable insight into the evolving nature of digital journalism and the impact of social media on management processes and journalistic practices.
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References
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Martín, D., Solano, M., Serrano, J. F., & Medina, M. (2021). Hábitos de consumo de moda a través de influencers en la Generación Z. Revista de Ciencias Sociales (Ve), XXVII(3), 55-71. https://doi.org/10.31876/rcs.v27i3.36756
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Molyneux, L., & Mourão, R. R. (2019). Political journalists’ normalization of twitter. Journalism Studies, 20(2), 248-266. https://doi.org/10.1080/1461670X.2017.1370978
Newman, N. (2023). Journalism, media, and technology trends and predictions 2023. Reuters Institute for the Study of Journalism.
Salb, S. F. (2021). #NewsOnTikTok: A content analysis of the use of text elements by legacy news media on TikTok [Master’s thesis, Malmö University]. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-47120
San Lucas, R. I., Tolozano, M. S., & León, I. P. (2020). Estrategias de comunicación en periodismo deportivo en el Ecuador. Revista Venezolana de Gerencia, 25(E-3), 340-354. https://doi.org/10.37960/rvg.v25i3.33373
Shin, S. Y. (2022). News media image: A typology of audience perspectives. Journalism & Communication Monographs, 24(2), 80-140. https://doi.org/10.1177/15226379221092019
Shutsko, A. (2020). User-Generated short video content in social media. A case study of TikTok. In G. Meiselwitz (Ed.), Social computing and social media. participation, user experience, consumer experience, and applications of social computing (pp. 108-125). Springer International Publishing. https://doi.org/10.1007/978-3-030-49576-3_8
Steensen, S., & Westlund, O. (2021). What is digital journalism studies? Routledge.
Strukov, V. (2021). Digital Journalism: Toward a theory of journalistic practice in the twenty-first century. In D. Gritsenko, M. Wijermars, & M. Kopotev (Eds.), The Palgrave Handbook of Digital Russia Studies (pp. 155-170). Springer International Publishing. https://doi.org/10.1007/978-3-030-42855-6_9
Swart, J. (2023). Tactics of news literacy: How young people access, evaluate, and engage with news on social media. New Media & Society, 25(3), 505-521. https://doi.org/10.1177/14614448211011447
Tandoc, E. C., & Maitra, J. (2018). News organizations’ use of Native Videos on Facebook: Tweaking the journalistic field one algorithm change at a time. New Media & Society, 20(5), 1679-1696. https://doi.org/10.1177/1461444817702398
Tariq, M., Jawed, M., & Safdar, R. (2022). Journalistic practices in new information arena. Journal of Social Sciences Review, 2(4), 4. https://doi.org/10.54183/jssr.v2i4.51
Van Krieken, K. (2018). Multimedia storytelling in journalism: Exploring narrative techniques in snow fall. Information, 9(5), 5. https://doi.org/10.3390/info9050123
Wahl-Jorgensen, K., Williams, A., Sambrook, R., Harris, J., Garcia-Blanco, I., Dencik, L., Cushion, S., Carter, C., & Allan, S. (2016). The future of journalism: Risks, threats and opportunities. Journalism Studies, 17(7), 801-807. https://doi.org/10.1080/1461670X.2016.1199486
Wang, W., & Wu, J. (2021). Research Perspectives on TikTok & Its Legacy Apps| Short Video Platforms and Local Community Building in China. International Journal of Communication, 15, 23. https://ijoc.org/index.php/ijoc/article/view/14545
Wang, Y., Liang, W., Huang, H., Zhang, Y., Li, D., & Yu, L.-F. (2021). Toward automatic audio description generation for accessible videos. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 277. https://doi.org/10.1145/3411764.3445347
Webster, J. G., & Ksiazek, T. B. (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62(1), 39-56. https://doi.org/10.1111/j.1460-2466.2011.01616.x
Yurder, Y., & Akdol, B. (2020). Social Media as a Communication Channel. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 115-131). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch007
Angova, S., Ossikovski, M., Tsankova, S., Nikolova, M., & Valchanov, I. (19-21 June, 2020). Using visual content for successful communication management. In V. Valkanova (Ed.), Communication Management: Theory and Practice in the 21st Century (pp. 186-195).
Apasrawirote, D., Yawised, K., Chatrangsan, M., & Muneesawang, P. (2022). Short-form Video Content (SVC) engagement and marketing capabilities. Asian Journal of Business and Accounting, 15(2), 221-246. https://doi.org/10.22452/ajba.vol15no2.8
Chávez, E. M., Cruz, G., Zirena, P. P., & De la Gala, B. R. (2020). Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú. Revista Venezolana de Gerencia, 25(E-3), 299-315. https://doi.org/10.37960/rvg.v25i3.33370
Córdova, E., Pezo, C., Rivera, J., & Medina, L. (2020). Modelo social en medios de publicación impresos en Ecuador. Revista Venezolana de Gerencia, 25(E-3), 316-326. https://doi.org/10.37960/rvg.v25i3.33371
Ekström, M., Lewis, S. C., & Westlund, O. (2020). Epistemologies of digital journalism and the study of misinformation. New Media & Society, 22(2), 205-212. https://doi.org/10.1177/1461444819856914
Erdal, I. J., Øie, K. V., Oppegaard, B., & Westlund, O. (2019). Invisible locative media: Key considerations at the nexus of place and digital journalism. Media and Communication, 7(1), 166-178. https://doi.org/10.17645/mac.v7i1.1766
Eru, O. (2020). Digital marketing suggestions for companies. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 93-114). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch006
Ferrucci, P. (2018). Networked: Social media’s impact on news production in digital newsrooms. Newspaper Research Journal, 39(1), 6-17. https://doi.org/10.1177/0739532918761069
Jha, A. K., & Verma, N. K. (2023). Social media platforms and user engagement: A multi-platform study on one-way firm sustainability communication. Information Systems Frontiers. https://doi.org/10.1007/s10796-023-10376-8
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Kostić, S. C., & Šarenac, J. G. (2020). “New Normal” Strategic Communication. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 71-92). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch005
Kramp, L., & Loosen, W. (2018). The transformation of journalism: From changing newsroom cultures to a new communicative orientation? In A. Hepp, A. Breiter & U. Hasebrink (Eds.), Communicative Figurations: Transforming Communications in Times of Deep Mediatization (pp. 205-239). Springer International Publishing. https://doi.org/10.1007/978-3-319-65584-0_9
Lischer-Katz, Z. (2022). A methodological framework for studying visual information practices. Library & Information Science Research, 44(4), 101188. https://doi.org/10.1016/j.lisr.2022.101188
López, D., Dittmar, E. C., & Vargas, J. P. (2022). Nuevas estrategias publicitarias con influencers: Un examen multidisciplinar. Revista de Ciencias Sociales (Ve), XXVIII(4), 63-78. https://doi.org/10.31876/rcs.v28i4.39117
Lopezosa, C., Codina, L., Fernández-Planells, A., & Freixa, P. (2021). Journalistic innovation: How new formats of digital journalism are perceived in the academic literature. Journalism, 24(4), 821-838. https://doi.org/10.1177/14648849211033434
Martín, D., Solano, M., Serrano, J. F., & Medina, M. (2021). Hábitos de consumo de moda a través de influencers en la Generación Z. Revista de Ciencias Sociales (Ve), XXVII(3), 55-71. https://doi.org/10.31876/rcs.v27i3.36756
Molina, I. J., De la Hoz, J. I., García, J., & Ricciulli, Y. (2022). The metrics of the audience: The new journalistic gut. Estudos Em Comunicação, (33), 33. http://ojs.labcom-ifp.ubi.pt/index.php/ec/article/view/846
Molyneux, L., & Mourão, R. R. (2019). Political journalists’ normalization of twitter. Journalism Studies, 20(2), 248-266. https://doi.org/10.1080/1461670X.2017.1370978
Newman, N. (2023). Journalism, media, and technology trends and predictions 2023. Reuters Institute for the Study of Journalism.
Salb, S. F. (2021). #NewsOnTikTok: A content analysis of the use of text elements by legacy news media on TikTok [Master’s thesis, Malmö University]. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-47120
San Lucas, R. I., Tolozano, M. S., & León, I. P. (2020). Estrategias de comunicación en periodismo deportivo en el Ecuador. Revista Venezolana de Gerencia, 25(E-3), 340-354. https://doi.org/10.37960/rvg.v25i3.33373
Shin, S. Y. (2022). News media image: A typology of audience perspectives. Journalism & Communication Monographs, 24(2), 80-140. https://doi.org/10.1177/15226379221092019
Shutsko, A. (2020). User-Generated short video content in social media. A case study of TikTok. In G. Meiselwitz (Ed.), Social computing and social media. participation, user experience, consumer experience, and applications of social computing (pp. 108-125). Springer International Publishing. https://doi.org/10.1007/978-3-030-49576-3_8
Steensen, S., & Westlund, O. (2021). What is digital journalism studies? Routledge.
Strukov, V. (2021). Digital Journalism: Toward a theory of journalistic practice in the twenty-first century. In D. Gritsenko, M. Wijermars, & M. Kopotev (Eds.), The Palgrave Handbook of Digital Russia Studies (pp. 155-170). Springer International Publishing. https://doi.org/10.1007/978-3-030-42855-6_9
Swart, J. (2023). Tactics of news literacy: How young people access, evaluate, and engage with news on social media. New Media & Society, 25(3), 505-521. https://doi.org/10.1177/14614448211011447
Tandoc, E. C., & Maitra, J. (2018). News organizations’ use of Native Videos on Facebook: Tweaking the journalistic field one algorithm change at a time. New Media & Society, 20(5), 1679-1696. https://doi.org/10.1177/1461444817702398
Tariq, M., Jawed, M., & Safdar, R. (2022). Journalistic practices in new information arena. Journal of Social Sciences Review, 2(4), 4. https://doi.org/10.54183/jssr.v2i4.51
Van Krieken, K. (2018). Multimedia storytelling in journalism: Exploring narrative techniques in snow fall. Information, 9(5), 5. https://doi.org/10.3390/info9050123
Wahl-Jorgensen, K., Williams, A., Sambrook, R., Harris, J., Garcia-Blanco, I., Dencik, L., Cushion, S., Carter, C., & Allan, S. (2016). The future of journalism: Risks, threats and opportunities. Journalism Studies, 17(7), 801-807. https://doi.org/10.1080/1461670X.2016.1199486
Wang, W., & Wu, J. (2021). Research Perspectives on TikTok & Its Legacy Apps| Short Video Platforms and Local Community Building in China. International Journal of Communication, 15, 23. https://ijoc.org/index.php/ijoc/article/view/14545
Wang, Y., Liang, W., Huang, H., Zhang, Y., Li, D., & Yu, L.-F. (2021). Toward automatic audio description generation for accessible videos. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 277. https://doi.org/10.1145/3411764.3445347
Webster, J. G., & Ksiazek, T. B. (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62(1), 39-56. https://doi.org/10.1111/j.1460-2466.2011.01616.x
Yurder, Y., & Akdol, B. (2020). Social Media as a Communication Channel. In A. Özbebek and P. Aslan (Eds.), Business Management and Communication Perspectives in Industry 4.0 (pp. 115-131). IGI Global. https://doi.org/10.4018/978-1-5225-9416-1.ch007
Published
2023-10-03
How to Cite
Brigas, J., Gonçalves, F., Marques, H., & Gonçalves, J. (2023). Impact of short videos on digital journalism in social media. Revista De Ciencias Sociales, 29, 40-53. https://doi.org/10.31876/rcs.v29i.40935
Section
Artículo en Inglés
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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